Digital signage displays can play a wide range of important roles, from building a brand image to disseminating critical information. However, if implemented incorrectly, the digital signage screen becomes an eye that is neither beneficial to you nor beneficial to your target audience. So where is the digital signage business going wrong? Usually because they do not understand their needs and choose the wrong digital signage display.
First, we must understand any confusion about high-definition televisions, computer monitors and commercial digital signage displays. For example, monitors and HDTVs are commercial displays because the desktop computer is a rack-mount server. Although a computer monitor works as a workbench, it can not be a good choice for digital signage displays. Commercial digital signage screens have higher durability hardware and more commercial-oriented hardware features compared to consumer-facing flat- panel displays.
Below, we offer the following five considerations for choosing the right digital signage display for your needs.
Who is your audience and what is the viewing environment?
These two factors can affect your buying decision, considering what people want to see and what digital signage displays they will see in their environment. Please pay special attention to the following factors.
Bright environments require high-brightness settings – low-light settings may be difficult to work with in low-light conditions. The same goes for flat-panel displays, from monitors and televisions to digital signage. Unlike the latter two, the digital signage display can support higher brightness settings to counteract the amount of light in the environment of use.
The screen size should be proportional to the room and media – the size of the digital signage screen should fit into the viewing space. For example, a 22-inch monitor in a large room is to do a terrible experience, because the text will be in a few feet after the unreadable or invisible. The general rule of application is a one-foot screen for every 10 feet of room space, although a 1: 6 ratio should be considered if the media includes fine print or detail. Also consider the aspect ratio of the media you plan to display, for example, the spreadsheet format benefits from a rectangular screen.
Viewing Angle Dependent on Brightness – Most digital signage displays have a referenced perspective. Some list views can be up to 180 degrees. It is important to note that “viewing” does not mean “reading”, the most recent LED sign is readable between 30-40 degrees. Typically, the viewing angle is related to brightness; the higher the brightness level, the wider the viewing angle. Horizontal and vertical viewing angles are important if the monitor is to be mounted high on a wall or ceiling.
What type of content will be displayed?
Also consider the type of content to display. In particular, resolution and audio are important considerations. First, the resolution affects the suitability of the display for displaying the text. The contents of the text, such as the arrival and departure timetables need to be clear in order to be read. The low-resolution screen does not meet the requirements. The important content of text at least 1080p is to display. In order to more future-oriented digital signage solutions, can be considered 4K display. As your business updates its content to 4K, placing your monitor in the right place will make the upgrade even easier.
Do you need audio playback?
Unlike HDTV, not all digital signage displays include audio features. If you stream content that contains audio, you can purchase a digital signage display that has audio capabilities or set up an external audio system. Implementing a separate audio system to work with a digital signage ,display will increase the sound quality and cost. Using the built-in sound component of a digital signage display may be good in a smaller environment, but in larger scenes, the audio effect may be insufficient or decreased.
How will it be connected to the digital signage player?
Be sure to select the digital signage display that is used with the digital signage player. Most players have HDMI and VGA output, but some models can support DVI or DisplayPort. Regardless of which connection type you plan to use, make sure that your monitor and player are compatible.
How will the display be mounted?
Unlike a monitor or a television, some digital signage displays do not include a stand. In contrast, such commercial displays support the mounting members, allowing them to be placed in a wall, ceiling, or enclosure. If you do not want to use the stand, select the monitor that contains the stand.
The considerations above cover the basics of choosing a digital signage screen and the factors that make up your purchase decision. Although the display quality is very good, choosing the wrong monitor may produce an invalid experience.