In 2017, Four Predictions for touchscreen software technology

In 2017, Four Predictions for touchscreen software technology

It is hard to imagine that one day, the touch screen is no longer the central tool of everyday life. It seems that there will be a day when the technology is strictly for the most cutting-edge technology enthusiast, the next day the whole world will carry them in their pockets.

But only because the touch screen has been ubiquitous for some time, this does not mean that technology has been stable. On the contrary. Researchers are constantly developing technologies, advancing technologies, and finding new ways to meet end-user and business needs.

Take a look at the latest developments in this fast innovation industry, and you can feel the feeling of being installed on shelves in 2017. The following predictions are not just products that we may see, store stocking, but we may use them in the store as part of the shelf itself – as well as software to deliver content to our eyes and fingers.

Next-Gen Haptic Touch Technology

Since most of the physical keyboards on the smartphone are in dodo-style, some researchers have been trying to figure out if there is a way to get a satisfying sense of touch ;while you press a button using physical no features, of the touch screen we have got used to. While everyone has experienced (and probably turned off) a buzz, you can set up your phone when you hit the screen keys – the most basic type of tactile response – and now many industries have explored touch technology far beyond their imagination . For example, the “start key” has been reported that needed to generate from the touch screen up the physical “key” approach, otherwise disappear.

But this technology will have any effect for touch screen outside the smart phone ? Absolutely, no matter what form these haptic innovations are, marketers will undoubtedly be thinking a lot about how to extend the effectiveness of the interaction with the screen by adding elements of texture and physical feedback.

More Intuitive Content Delivery Software

What drives a good touch-screen-based marketing campaign, a good in-store touchscreen implementation, or both? Software, the cloud-based content delivery tool makes it possible to interact with the touchscreen, and what we need to do is turn the blank screen into a dynamic logo. However, software is just as important as hardware in the imagination implementation. We will undoubtedly to see the software become more user-friendly, with more high-end standardization, because the touch screen technology has become more common tools in our daily life .

Touchscreens Taking Over Tables … And More

There are some retailers wh0 made great progress over there and great success has been achieved. With the use of touch screens in the shop for the purpose is to incorporate impressive presentations and functions. In 2017, we will see new businesses gain information from the most successful implementations and act on their own. More touch screen walls, more touch screen tables, and more comprehensive content strategies involving touchscreens will appear throughout the commercial and retail environment.

What exactly it looks like, time will tell us. But we’ve seen touch screens slowly informing and altering the architecture of the world around us – the size of the store is as big as wall monitors; and is as small as a soda machine. We will see the touch screen built into the arm of the restaurant chair to facilitate ordering it? Home appliances contain more touch screen? Shelf with a touch screen can extend the shopping experience? We are just guessing – and 2017 it may be the same as it happened.

New Technology Behind the Screen

Although we may see the touch screen function differently and implement it in new ways in the new year. But there may also be important changes in technology that consumers may not necessarily notice. For example, a recent research promise screen based on silver nanowires as a touch screen is cheaper and more energy efficient than the screens we now have. This means more savings for consumers and businesses, as well as better environmental sustainability. Shrinking costs and higher efficiencies can make the touch screen wall and other physically large deployments of the technology much more common.

10 Factors: Speeding up the Adoption of digital Signage

10 Factors: Speeding up the Adoption of digital Signage

Digital signage is becoming a reputable marketing resource, as advances in technology continues to improve capabilities. Although in the past, companies was hesitated to incorporate signs into their marketing strategies, forward-looking companies are seizing the opportunity to attract attention, balance upsells and influence buying decisions. Let’s take a look at the digital world’s statistics to see what drives digital signage.

1.Over a quarter of organizations deem “multichannel campaign management” to be one of their top priorities.
Digital signage is part of a multichannel marketing strategy that acts as a canvas for unlimited marketing content, campaigns and promotions. It provides a seamless online experience across multiple channels by providing a complete online catalog across the store, across virtual and physical gaps.

2.Sixty-three percent of people report that digital signage catches their attention. 
This percentage is significantly higher than TV, Internet and billboard advertising. Retailers choose digital signage because of their low cost and flexibility, but high impact is a key advantage.

3.Eighty-four percent of U.K. retailers believe digital signage creates significant brand awareness.
Digital signage is essentially a “mirror” of the store, familiarizing the target audience with the brand and ultimately making the company easier to identify. As dynamic signage reinforces brand information through an immersive experience, retailers are eager to use signage to optimize communication with their customers.

4. Digital video in general reaches 70 percent of the public.
Clearly, digital signage provides relevant content and drives customer engagement, but its coverage is comparable to other channels. That compares with less than 45% of Facebook and online video platforms. And retailers are using video signage to showcase their marketing messages to a wider audience.

5. If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
With 4K ultra-high-definition used, significantly improved the visual effect on the video wall. More and more retailers are turning to monitors, making it as a low-cost way to inform and entertain customers. By attracting users to their environment, the realistic simulation and impact of the video wall increases their effectiveness.

The successful application of each industry provides the retailer with insight into how and where to use this format.

6. Digital signage reduces perceived waiting times at checkout by as much as 35 percent.
Digital signage solves the problem of unpredictable waiting times and long queues in stores. Simply by connecting to an internal queue management system, it provides customers with a more efficient and professional approach to handling, optimizing the wait experience.

7.Nearly 30 percent of customers find digital menus influential for purchase of product.
The vibrant and compelling digital menu display has gone a long way from traditional, unresponsive, static food boards to digital signage. Restaurants, mainly in the fast food industry, are now able to automatically display the right order at the right time and in the right place at the right price.

8.Half of the top 100 retailers in the U.S. are testing beacons this year.
Beacon technology is using its own performance to promote digital signage, personalized messages will be pushed to the customer’s smart phone. This fine-grained location-based service is used in conjunction with current smartphone applications to bring promotions, offers, or basic marketing information directly to new or returning customers.

9. More than 60 percent of buying decisions are made at the point of sale.
Digital signage offers customers the opportunity to compare products. Shops can embrace rather than fear the “showroom” of growing retail trends, by increasing their chances of keeping buyers in place, creating experience and emotions for their purchases.

10. Digital signage adds an upswing in overall sales volume by 31.8 percent.
Forced to stand in long lines, search for products, verify prices and check the availability of goods is to frustrate customers. Therefore, in order to make the shopping experience more effective and satisfying, the company should have a huge sales potential to capture lost opportunities. Digital signage creates an immersive in-store experience by rapidly adapting and deploying content in real time, maximizing cross-sell, upsell and impulse buying.

5 Key Elements For Choosing Right Digital signage Display

5 Key Elements For Choosing Right Digital signage Display

Digital signage displays can play a wide range of important roles, from building a brand image to disseminating critical information. However, if implemented incorrectly, the digital signage screen becomes an eye that is neither beneficial to you nor beneficial to your target audience. So where is the digital signage business going wrong? Usually because they do not understand their needs and choose the wrong digital signage display.

First, we must understand any confusion about high-definition televisions, computer monitors and commercial digital signage displays. For example, monitors and HDTVs are commercial displays because the desktop computer is a rack-mount server. Although a computer monitor works as a workbench, it can not be a good choice for digital signage displays. Commercial digital signage screens have higher durability hardware and more commercial-oriented hardware features compared to consumer-facing flat- panel displays.

Below, we offer the following five considerations for choosing the right digital signage display for your needs.

Who is your audience and what is the viewing environment?

These two factors can affect your buying decision, considering what people want to see and what digital signage displays they will see in their environment. Please pay special attention to the following factors.

Bright environments require high-brightness settings – low-light settings may be difficult to work with in low-light conditions. The same goes for flat-panel displays, from monitors and televisions to digital signage. Unlike the latter two, the digital signage display can support higher brightness settings to counteract the amount of light in the environment of use.

The screen size should be proportional to the room and media – the size of the digital signage screen should fit into the viewing space. For example, a 22-inch monitor in a large room is to do a terrible experience, because the text will be in a few feet after the unreadable or invisible. The general rule of application is a one-foot screen for every 10 feet of room space, although a 1: 6 ratio should be considered if the media includes fine print or detail. Also consider the aspect ratio of the media you plan to display, for example, the spreadsheet format benefits from a rectangular screen.

Viewing Angle Dependent on Brightness – Most digital signage displays have a referenced perspective. Some list views can be up to 180 degrees. It is important to note that “viewing” does not mean “reading”, the most recent LED sign is readable between 30-40 degrees. Typically, the viewing angle is related to brightness; the higher the brightness level, the wider the viewing angle. Horizontal and vertical viewing angles are important if the monitor is to be mounted high on a wall or ceiling.

What type of content will be displayed?

Also consider the type of content to display. In particular, resolution and audio are important considerations. First, the resolution affects the suitability of the display for displaying the text. The contents of the text, such as the arrival and departure timetables need to be clear in order to be read. The low-resolution screen does not meet the requirements. The important content of text at least 1080p is to display. In order to more future-oriented digital signage solutions, can be considered 4K display. As your business updates its content to 4K, placing your monitor in the right place will make the upgrade even easier.

Do you need audio playback?

Unlike HDTV, not all digital signage displays include audio features. If you stream content that contains audio, you can purchase a digital signage display that has audio capabilities or set up an external audio system. Implementing a separate audio system to work with a digital signage ,display will increase the sound quality and cost. Using the built-in sound component of a digital signage display may be good in a smaller environment, but in larger scenes, the audio effect may be insufficient or decreased.

How will it be connected to the digital signage player?

Be sure to select the digital signage display that is used with the digital signage player. Most players have HDMI and VGA output, but some models can support DVI or DisplayPort. Regardless of which connection type you plan to use, make sure that your monitor and player are compatible.

How will the display be mounted?

Unlike a monitor or a television, some digital signage displays do not include a stand. In contrast, such commercial displays support the mounting members, allowing them to be placed in a wall, ceiling, or enclosure. If you do not want to use the stand, select the monitor that contains the stand.

The considerations above cover the basics of choosing a digital signage screen and the factors that make up your purchase decision. Although the display quality is very good, choosing the wrong monitor may produce an invalid experience.

Five factors Driving the digital signage market trends

Five factors Driving the digital signage market trends

The digital signage market will exceed $ 14.9 billion by 2015, with a CAGR of 5.3% over the forecast period. Breakthroughs in display panel manufacturing methods have resulted in significant cost reductions and are expected to have a positive impact on digital signage market trends.

Industry overview

Nowadays, software traders are increasingly focused on entry-level projects. Flip chip technology has achieved a major technical improvement, for example, good heat dissipation, reduced LED failure and a large number of available light angles, is expected to minimize the cost of the digital signage industry.

However, the lack of standards does not guarantee interoperability between these two devices is one of the major threats to growth in the industry. In addition, the production of innovative solutions with the help of commercial media players and displays is also a key challenge for industry expansion due to interface compatibility.

The growth of monitors embedded in 4K technology has increased significantly to meet the sharp display requirements of large screens produced by manufacturers. The content management system also forms a major part of the digital signage system and allows the user to control and play the content on its screen. Content creators are those advertising or marketing companies that influence the target audience by developing content such as images, text, video, and graphics.

The content developed and delivered via digital signage technology is quick and inexpensive compared to print media. In addition, many public sector companies are turning to digital signage technology as it helps companies operate and use tax effectively.

Digital signage systems can prove beneficial to public sector companies by facilitating internal communications, helping people meet their daily needs, quickly sharing emergency notifications, reaching global audiences, and ensuring that each user and client receives timely messages, thereby facilitating their business.

Outdoor digital signage offers many benefits to companies that want to reach the target audience and improve the user experience. Compared with the traditional static signs, it is more interactive and accessible, to provide users with a more attractive experience. Such installed components may include a network camera and a VOIP phone for calling lists of enterprises and printers.

Digital signage is also used in educational institutions ,such as schools to minimize clutter and confusion, to alert staff and students about emergencies, to share information and to increase interaction. Today, there is seamless communication between mobile devices and commercial digital signage, as emerging technologies bridge the gap between them and attract users.

Application trends

The industry is divided into retail applications and health care applications. Retail applications in 2015 accounted for more than 39.9% of industry share, is expected to lead the industry in the future.

The healthcare sector showed positive regulatory conditions for industry growth and is expected to achieve a compound annual growth rate of 7% over the forecast period. Rigorous rules for pharmaceutical marketing have led to the elimination of old and routine business practices, such as the distribution of notepads and branded pens to doctors. This has facilitated the use of 3D digital signage technology as an alternative to marketing tools.

In addition, the technology also eliminates their anxiety through recreational activities to help minimize perceived patient waiting time. In addition, 3D technology can help generate revenue through appropriate ad sales and promotions.

Display technology trends

Liquid crystal display technology or liquid crystal displays will account for more than 54% of the total in 2015, but are expected to expand at an appropriate rate during the forecast period. For example, larger screens is larger than 50 inches are expected to witness more acceptance during the forecast time frame. Smaller displays are expected to lose their share of the industry due to falling prices for liquid crystal displays and the growing size of the digital signage market.

LED display or LED in the next few years is expected to compound annual growth rate of more than 6%.

Regional trends

The US digital signage market is valued at $ 4.3 billion by 2015. The growing trend and growth in demand for digital signage for various applications is expected to have a positive impact on industry growth.

Enhancing the user experience and good application overview is a key factor driving the industry in the Asia Pacific region. The growth in demand for digital signage in the transport sector is expected to reach a compound annual growth rate of about 7% in the region’s forecast period.

Competitive trends

Major industry players include Cisco Systems, Samsung Electronics, LG Electronics, Scala, Adflow Networks, KeyWest Technologies, Microsoft Corporation, Panasonic Corporation, Intel Corporation, Winmate Communications Corporation and Guangzhou Shuangli International Co.Ltd.