Crafting better digital signage strategies for 2019

Crafting better digital signage strategies for 2019

The classic New Year’s song “Auld Lang Syne” starts off with the rhetorical question “Should auld acquaintance be forgotten, and never brought to mind?” This is usually taken to mean, in modern English, should we forget old friendships? The answer, of course, is no — the long-standing relationships we have are the important ones, the vital ones.

The end of the year is a time of reflection and appreciation, and a chance to make resolutions for the future. When thinking in terms of your digital signage strategy, now is the perfect time to look at your successful endeavors during the past year (and some of the not-so-successful ones) and plan out the coming year so you can maintain and build on your relationship with your audience.
You’ll want to come out of the gate strong with new ideas and approaches right from the get-go. This will build momentum that will help you make next year even more successful than this one was. So now is the perfect time to reflect back and then look forward.

First off, you need to determine what defines “success.” What messages and campaigns were successful in the past year will depend on what you measure, and how you measure it. Did you see more participation in programs and events that were promoted on your digital signs? Did people follow your calls to action? Was there a time period during the year where you saw more interest and engagement than other times of the year? Why do you think that happened?

Get some data together and then get your team together for a discussion about what you accomplished, and what you wanted to accomplish but didn’t. A year is a long time, so there were probably some lessons learned along the way that can be integrated into next year’s plan as well. Look at every way you gathered ROI information and see what needs to be altered.

You need to always be improving what you do, gathering feedback and data, and then fine-tuning the system. If you haven’t done an audit or survey in a while, maybe this is a good time to do so. You should also look at finding ways to streamline what you present — maybe now’s the time to get a few content subscriptions to free up your staff to work on more targeted messages.

The software you’re using has no doubt has at least a couple of updates during the year, and there may be some new features or workflows that can make your team’s jobs a little easier. Your vendor may even have a new product available, and migrating over might be just the thing to inject some fresh energy into your communications strategy.

It could be time to swap out some screens or other hardware. At a minimum, make sure everything has been updated to the newest drivers and OS versions. And think about new locations for digital signs — expanding to more buildings or floors, or maybe just moving screens to other areas where there’s more foot traffic. Maybe now is the time to start thinking about building an amazing-looking video wall in your lobby?

It also might be time to refresh your training — sometimes people forget that they have ongoing training available to them and don’t use it. Take a look at what your vendor offers and use up those training hours before they expire. If you don’t have a package, seriously consider getting one. It’s very easy to fall into routine behaviors by year’s end. Find out what’s possible and what can be streamlined or improved. You can also take advantage of free digital signage learning resources like blogs, white papers, and podcasts to polish your communication and design skills.

Come up with a few long-tail campaigns to try out next year, with measurable goals at the end that can give you good hard data on the effectiveness of your communications. And you will almost certainly want to adjust and refresh your look a bit — redesigning layouts, finding new high-quality images and videos, introducing new data sources, etc.

Since engagement is the goal, gamify things in the following year whenever possible. Try to get your audience constantly interacting with your organization, prompted by what they see on the digital signs. Interactivity is becoming more and more important, so think about introducing some touchscreens if you don’t already have some, or increasing the depth of information on offer if you do.

Since more and more organizations in every sector are adopting digital signage, there’s a lot out there for you to look at. See what other places are doing with their digital signs — use them for inspiration. If you really want to see what’s new and cutting edge, consider sending a representative to one of the many digital signage conferences that occur each year.

And you don’t have to wait until the end of the year to do all this. Plan a similar evaluation period mid-year, and make adjustments based on what you observe and discover. Then, when December rolls around again, look at the year as a whole and see how you can do even more.

There is no more powerful communications tool than digital signage. If you aren’t using everything your system offers to the fullest, then you’re missing out. Celebrate your past successes, and duplicate them where ever you can. Learn from mistakes and find ways to improve upon them in the future. Technology is always changing, and so is your audience (and their expectations), so your digital signage strategy should be too.

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Informed Staff and Tenants can make Property Management so much Easier

Informed Staff and Tenants can make Property Management so much Easier

Take Advantage of Digital Signage to Keep Your Facility Running Smoothly

Property Management is complex and every day brings new challenges. Something as simple as changing a static building directory when a new tenant moves in can trigger a complicated and expensive process just to make a simple change to the directories in a building. Emergency maintenance can frustrate tenants when there’s been no time to put up proper notices. Even staff can get annoyed over policy changes that they didn’t know about.

Perceived wait times for elevators can be a real problem but after installing digital signage, a recent client of ours told us that “Elevator delay complaints went down 80%”. Digital signage can help alleviate these situations and a whole host of others.

Using Digital Signage, that cumbersome building directory can be turned into an attractive, interactive display that will not only help people find their destination but can also give them detailed directions how to get there. Changes to the directory are done from one computer and distributed to all locations with a single click saving between $200 to $400 dollars per directory compared to doing it manually. Because content can be changed almost instantly, tenants can be immediately notified of any emergency maintenance and receive timely instructions for how to avoid it. Screens placed in staff lunchrooms or change rooms can inform employees of policy changes, schedule updates and even upcoming company events.
Property managers have utilized digital signage to keep people safe by displaying safety tips and hazard warnings in manufacturing plants, to welcome guests in reception areas, to display menu boards in cafeterias, to show daily meeting schedules and much more. And because each display can rotate through multiple pieces of content, a single screen can replace multiple static posters.
Now you may think that digital signage is expensive but if you consider how much is saved by eliminating printing costs and the cost of sending crews out to change static signage, the goodwill you gain with staff, tenants and visitors and the fact that a single screen can rotate through multiple pieces of content, it’s well worth the investment. It can even become revenue generating by including ads from local or other relevant businesses.
When you consider all the ways digital signage can reduce costs and improve operating efficiencies, it is something that is definitely worth looking into.
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Important factors to consider when using digital signage menus in Quick service restaurants

Important factors to consider when using digital signage menus in Quick service restaurants

Studies abroad have shown that the use of digital signage menus in the Quick service restaurants can significantly increase sales and reduce the operating costs of the entire store.
The right choices need to be made before selecting the digital signage LCD screen and related technologies so that it can help to achieve success in ensuring the growth of sales order size and transaction speed. When planning to add digital signage menus in the Quick service restaurants, decision makers need to consider some important factors:

Remote management function

The key to the management of the digital signage menu is to ensure that the display and media playback hardware and control software have a stable connection, allowing the operator to know when the screen and player have experienced a problem. A good software platform has a remote management reporting program that tells the operator when the connection has failed, such as when the player is disabled or the LCD screen is turned off…
The software platform should have functions such as automatic management, automatic restart, and the ability to force the screen off when the system is shut down. They also allow technical support to remotely log in to each set of players and displays and quickly resolve current downtime issues without the need for expensive and time-consuming on-site services.
These features are particularly important for managing digital signage menus and LCD displays in medium- and large-scale fast-food service operations because digital signage menus are generally oriented in the direction of customers, with local managers and their staff having little or no control over the screen. Display problems. And the busy counter staff may not even notice that the screen is not working properly or the menu rotation is performed as expected.
In the Quick service restaurants, when the digital signage menu is not displayed, the customer’s order is not arranged. So these screens are very critical and it is necessary to ensure 99.99% normal operation.

Environmental conditions

Every restaurant owner knows the day-to-day operations of the restaurant, including a lot of dust and dirt inside and outside the store. This is particularly true for the use of food materials that are easily airborne, such as frying and flour. No matter how good or clean the work is done, these dust and dirt will affect the digital signage LCD screen and media player.
So when using passive heat dissipation smart digital signage displays will greatly reduce the impact of these dust and dirt.
Of course, even so, operators should consider cleaning and repairing display devices just as they are in other key stores.


The sunny dining area is appealing to guests, but the natural light through floor-to-ceiling windows can affect the visibility of digital signage menus and promotional LCD screens.
When the screen of the digital signage menu is placed high enough and tilted downwards, it may not be affected by glare, or the LCD monitor can avoid sunlight in the store. Potential screen visibility issues can be offset by architectural design adjustments or by using a high-brightness display that can be cut off by the lighting of the store itself even in direct sunlight.
Sunlight is a particularly challenging issue for outdoor displays, where it is necessary to consider anti-jamming, high-brightness digital signage menus as display screens for pre-sale promotions.

Screen size and line of sight

Decision makers should determine how many items must be displayed on the screen of the digital signage menu, as well as information related to the business. Commodity names and prices, etc., compressing a large amount of information into a limited space often requires reducing the font size, which can directly affect the visibility of the menu. There are two solutions here. First of all, use a larger screen or add more screens so that customers can get a broader visual space. Second, full-day restaurant menu items may vary according to different time periods, and more display content may be obtained through different menu displays.
2018 Chinese New Year Holiday are coming…

2018 Chinese New Year Holiday are coming…

Dear Customer:

Chinese New Year began, Vientiane update. Shining International Co., Ltd staff in this deeply grateful to you for a long time for our support and love! To you my most sincere wishes and greetings! In the new year, Shiningltd will work harder for you provide better service!

Combined with the specific situation of Shiningltd specific arrangements for the Spring Festival holiday period as follows:

Chinese New Year holiday time: February 10 – February 22. February 23 to resume normal work.

During the holiday business

New Year approaching, I wish you in the new year, business is booming and good luck, happiness and good health!


Shining International Co., Ltd