3 Options for digital signage

3 Options for digital signage

3 Options for digital signage

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More retail companies are increasing more digital signage, and more appreciate the benefits as it offers. Digital Signage as medium for delivering information, advertising, and more promotional information, with three existing options: LED light boxes, Mixed digital signage as LCD advertising play and LED light boxes and Interactive LCD digital signage.

LED light boxes

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This options shows fixed content, and is considered the easiest to implement, can provide basic advertising information.

LED light boxes problem is, according to long-term reliable test results can be seen on the audience can only maintain a low impact.

Mixed digital signage as LCD advertising play and LED light boxes

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The mixed options combines static and dynamic ad content. In a typical scheme, one or more panel areas may be LCD advertising play, while the remaining areas are static LED light boxes.

Interactive LCD digital signage

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The interactive options keeps renewed vitality and attractive. It uses dynamic video, music, etc., and provides peripheral devices or touch control for unique interactive content. So the content in order to maximize the impact and attract the audience.

The above digital signings have a positive impact on retailers’ increased information to consumers.
Recruitment & Retention stage a comeback in Catering

Recruitment & Retention stage a comeback in Catering

According to the National Catering Association predict, the restaurants in 2016 will sell 787.2 billion US dollars and employ 14.4 million people in more than 1 million places.  For the information revealed today by the 2016 Catering Industry Forecast, The U.S. Catering industry will continue to be the nation’s second-largest private sector employer, offering career opportunities for 1 in 10 Americans.
“Although the whole economy is moving in the right direction, the commercial environment in 2016 is not without challenges,” said Hudson Riehle, Senior Vice President of Research for the National Catering Association. “following the whole contracting in some labor market, we’re finding that recruitment and retention staging a comeback as a top challenge for catering operators.
Top Catering Industry trends in 2016 include:
Not everything plain sailing. Catering operators will face some headwinds in the 2016 commercial environment. From the pressures of legislative and regulatory and modest  growth of economy to the increase of labor costs and cybersecurity, new and old problems will have challenge in profit margins and chaotic operating procedures.
Labor force is getting weak. Recruitment and retention of staffs will be the biggest challenge for catering operators again, as a strict national labor market means more intense competition with employees in other industries. The labor force population structure is changing to include a greater proportion of older people, while the labor market for young people is shrinking.
Personal business. The catering industry has always been from different backgrounds of the Americans who have the opportunity to achieve and have their own business dreams. The catering industry is the locus of more and more women and ethnic-owned businesses, and many current owners are initially starting their culinary career. Eating places owned by women and ethnic minorities are still growing at a faster rate than the whole industry.
Moderate growth of sales. The catering industry will achieve the seventh consecutive year of real sales growth in 2016. Due to the local commercial environment, a large number of regional changes will continue. Fast-food service sales growth over the long-term trend of growth in sales of table services will also maintain its momentum as well as strong growth in snack and non-alcoholic beverage bars.
The pain of the technological development. The availability of technology choices begins from the novelty of many consumers to expect. In this technologically advanced competition, new systems appear in more places because guests say they want to use. However, two-fifths of consumers believe that technology makes restaurant access and sequencing more complex, suggesting that perhaps not all of these new systems are easy to use. Restaurants will focus on ending this disagreement in the coming year.
Mobile payment was endorsed. Few technologies evolve faster than payment platforms. The security and convenience are being integrated into mobile payment systems, with many wallet applications and devices coming to the market. While most consumers are still shielded about paying for meals by smart phones, more and more people say they will be using – or already in use – when this option is available, the trend is expected to keep its trajectory to 2016.
American Gourmet 2.0 .. Today’s typical restaurant guests are different from typical restaurant guests 20 years ago. In the growing nature of catering, the younger generation has a very complex worldview when refers to food. Catering operators said they had a higher expectation of their dining experience than just two years ago, and focused on everything from regular meals, sustainable development to food procurement and production. Operators will carefully measure how to satisfy these precise tastes without getting too niche or alienating more mature guests.
Using Digital Signage, Bringing Huge Benefits for Your Business

Using Digital Signage, Bringing Huge Benefits for Your Business

Found in most fast food restaurants, hotels, airport retail stores, digital signage is an electronic display. Among potential buyers, it is primarily used to promote and create the awareness of new business or product. Through the LED and LCD screen to display, using digital signage is to provide users with more content control. The contents of these digital displays are uploaded and controlled by different software. The main advantages of a commercial electronic display are described below:
Dynamic content control
With using digital signage, you do not need to stick with static and old monitors. It will enable you to quickly change your content and image to the viewer. You can click on the finger to update the contents of the digital screen! For example, a food menu can use a digital menu board to display its changed menu. For example, breakfast, lunch and dinner. This can help improve your ad’s engagement and engage for better results.
Reduce cost to an extent
Indeed, the initial cost of setting up an electronic display may be greater than the cost of printing an ad, but it will help you save a lot of potential money in the future. Dynamic content control for digital signage omits the cost of content that must be printed when content is updated or available. With Dynamic Content Control for digital signage, you can now notify people of any updates about your business quickly and easily.
Attact more audience engagement
In today’s society of drive technology, people are more accustomed to multimedia-based communication channels, such as the Internet. People feel more connected to digital displays than print ads. With dynamic images, animations and graphics, these electronic ads can be more effectively to capture the attention of potential buyers than any other form of advertising.
Web connectivity and convenient accessibility
Digital signage can be connected to the network and local or remote control, allowing users to save money and time. You can add the Twitter feeds, weather forecasts, news feeds, video content, and blog posts in your display.
Influence buying decisions
An electronic display that contains vibrant high-definition images, video, and graphics can really influence buyers’ buying decisions. It has an advantage because people can quickly notice it and remember it for a longer time than other forms of advertising. The advantages of digital displays are unavoidable when it quickly involves reaching the target audience, effectively interacting with the customer, and generating more revenue quickly. In addition, you can use the digital display as a platform to showcase your work.
According to your budget, requirements and space, logo manufacturing suppliers and manufacturers will provide the most suitable digital signage for your business. Logo Maker is telling you what type of digital signage is best for your business – digital posters or digital menu boards. Since this is a lifetime investment, any well-known signatory company’s professional advice is highly desirable to meet all your requirements.
Three challenges for 4K interactive digital signage

Three challenges for 4K interactive digital signage

Touch sensors are increasingly integrated into 4K interactive digital signage to create immersive interactive visual experience. Know and understand how to overcome the common technical obstacles of 4K interactive digital signage is the key to the success of the installation. The following lists three common challenges to achieve 4K interactive digital signage:
4K displays have a high electronic interference (EMI), so the need for better pixel density of the driver circuit to increase the complexity of the. This can be increased by three to four times the interference with respect to the normal HD display. This interference or noise, so that the touch screen and control electronics is more difficult to identify the surrounding noise. This reduces the signal to noise ratio, but also the real touch identification. In other words, increased interference reduces the accuracy of touch sensing.
An improved touch controller for electronic design and touch detection firmware is necessary to ensure that the integrity of the signal is maintained at a high level. The projected capacitive touch technology (P-CAP) is embedded in the X-Y matrix of the laminated glass substrate using the micro electrodes, and the frequency modulation is used to detect the capacitance change of the conductive electrode. One way to combat EMI is to achieve the touch controller “smart” frequency scanning function. Work frequency 0.7-mhz and 2.2-mhz to identify and avoid the environment “noise”, otherwise it will prevent the detection of touch events.
The most critical issue in the response time of the 4K resolution touch operation is the combination of the UHD display touch screen function. This is a challenge for all touch technology, and now the typical HD display touch screen pixel is about 120 Hz refresh rate. The required control data processing needs a large number of pixels and (> 8 million) in the UHD display means that the latest 4K practical operation in 60Hz or less; this makes it challenging to handle real-time touch events, such as drag on the screen cursor, because the display board processing ability is the background image effectively be refreshed. So the UHD screen mobile touch is like a line, there are traces of the finger than high-definition display obvious, and even the P-CAP touch screen delay will be in the speed of the touch event report.
Of course, this delay in the ordinary watch (no touch) is unknown because the viewer has no reference to measure it’s frame. Dynamic touch applications require drawings or fast objects; however, the delay of the 4K system is obvious compared to the current HD type touch screen.
With the new 4K monitor entering the market, the higher refresh rate and the potential to improve the driving circuit to reduce the EMI, these problems will be reduced. But before this, the influence of the touch controller’s selection and touch application on the user experience should be carefully considered in the UHD display.
Could IOT improve customer experience?

Could IOT improve customer experience?

To define IOT as intelligent interaction between humans and things, the exchange of data is very easy, but to evaluate how and where to play IOT,  what should play, it is a little more difficult within retail customer experience.
Some industry experts think that IOT remains in a hype stage, but haven’t had grabbing obvious traction, as some companies are making a boast of billions of connections.
“It’s happening swiftly, however, it’s a hype,” said Jessica Groopman, who is the independent industry analyst and IOT avisor. Groopman was one of the members of three groups, discussing the IOT applications in real-life during Networld Media Group’s CONNECT Mobile Innovation Summit which held last month in Chicago.
The group in the session was moderated by Trey Courtney who is Mood Media senior VP, product management and delivery, included Kevin Meagher, ROC-Connect’s senior VP of business development, Aaron Noveshen, the one who launched a new quick service concept in May this year, and Starbird, the founder and president of The Culinary Edge.
“ Due to the traction picked up by artificial intelligence and machine learning, IOT still need to put into the mainstream,” noted Groopman. She referred to some interesting statistics: some places connected devices between 50 billion and 200 billion in play, in the future, the ordinary consumers will be taking part in 9 to 23 devices. For now the average is about 3 devices per person.
But Meagher didn’t completely agree on Groopman’s hype point.
With comparing the advent of IOT and mobile phone, “ We don’t realize that the big game-changer happening and spreading to daily things,” he said.
“Consumer’s expectation not only have all devices connected will drive adoption, but also the launch of meaningful services,” he said.
In the field of food service, IOT can be a distinguisher, noted Noveshen, as it could finally replace the drive-thru option and all the anxiety occurred by drive-thru ordering experience.
He noted: “This is why Starbird is trying to eliminate, Starbucks is doing well with its easy App and capabilities of order ahead.”
Groopman thinks the value of IOT is higher for companies and organizations in the hospitality and retail industry than for end users.
She said : “We have to improve the value on consumer side, but that will need some time,” noted Meagher.
He said : “It needs to be wrapped in something valuable,” “no one has hit a home run. We’re just at the tip of the iceberg,” he added.
Meagher, is the person who led the IOT charge for LOWES several yeas ago describes that IOT today as the beginning of avalanche.
He said: “ As it push out it will be adopting with smartphone through the same barriers, and there will happen some serious casualties.”
The group referred to several IOT strategies which play successful, for example, Amazon and its focus on smart home, Lowe and its big investment and automotive industry with connected cars. Groopman also referred to Disney as a successful IOT.
She acknowledge: “They are doing a lot of right things, but for it’s deep pockets,” The key of Disney is its strategy being all about the consumer and the journey, she added.
She said: “It is making use of information to optimize workflow, handle and set up an experience which will be driving loyalty.”
Noveshen pointed out that kind of consumer value is the key for successful IOT.
He said: “anything affects your emotions(for example home security) is really a good value and a game changer,” His point was repeated by Meagher.
He said: “ It’s about a peace of mind,” and pointed out that is why home security has been an early planting ground for IOT technology.
With regarding to some challenges ahead for IOT applications, including some misconceptions. One of them is, it is a huge technology which really hard to deploy.
But those are not problems, according to the group of experts.
Meagher said:“ The problem today is commercial model.” Groopman agreed and pointed out that the problem of technology is much less hurdles than a few years ago.
She said:“ for now it is much more evolution than revolution, how we solve problem would be nothing to do with competitors.”
Video Wall – Play an important role in the future

Video Wall – Play an important role in the future

The lobby of the hotelis the idea place for people to gather and wait as it’s a high traffic areas-compelling and emotionally setting digital signage. The lobby also is a place to showcase and establish the hotel brand.

In the lobby of the hotel, the digital display can help inform and entertain guests and can increase the atmosphere and property. However, a single monitor, is now commonplace, may no longer have a significant impact. Large single displays are an expected part of a hotel room, but they can easily get lost in large hotel lobbies and may not be able to attract guests away from his smartphone.

The answer for the hotel industry is the video wall – a visually appealing solution that captures the attention of large and small public spaces and can serve as an important starting point for long-term digital engagement with customers

The video wall can be a unique piece of art that will certainly grab the attention of the guests. Whether it is used to promote the hotel brand, set the tone of space, and promote local attractions or income-generating advertising, which is a valuable investment from the beginning will bring the return of perceived brand value.

This article will explore some specific hotel use cases, as well as important things to consider when looking at the video wall.

The design and uniqueness are the key factors in the hotel, and additional efforts are made to ensure that guests get a good first impression. Because customers want the video wall is unique and distinctive. Video wall solutions that allow customers the flexibility to deploy either traditional, grid or art, mosaic-style video walls, angled displays as an innovative, unconventional layout – the ideal hotel is unusual.

Another great role of the video wall  is to inform the guests the events of the hotel or nearby , but also to promote the local tourism and advertising industry. They can also help guests to connect with social media , or invite them to share their experiences or display feeds directly on the video wall. In addition, the video wall can be used as a sales tool to increase sales of the hotel’s best rooms or sell tickets to local attractions

Factors need to consider when install a video wall

The video wall is to complement the space, while visually attracting the attention of the audience. Careful planning is very important

First, consider the characteristics of the area. Space and surrounding areas will determine the size of the video wall. If you do anything except basic, you have to invest in a video wall controller. Now have the cost-effective options for video wall controllers , using PC and network architectures to reduce overall costs

The second thing need to consider is the type of video wall that best fits the space. The options include some prominent, such as artistic, mosaic-style video walls, or more classic, traditional grid video walls (with a typical depth-width ratio), including streamlined, third-party content plays an important role

Unless it is part of a new building or major renovation, otherwise you need to consider how to get the power and data to connect to the monitor. Most of what you need to drive your video wall (for example, a video wall controller) can be located in the server room. But you need to power and data connections for the display. In addition to the actual monitor, the video wall needs to be mounted to the wall and cable to which they are secured.

The lobby may the most important hotel room, a video wall, not only set a great first impression tone, it also keeps informing guests information, while providing a visual experience to complement the hotel brand. The Video Wall is conducive to unifying the hotel’s digital experience and creating a valuable brand and advertising center in the hotel’s highest traffic areas.
Airport industry is changed digital dynamic pathfinding

Airport industry is changed digital dynamic pathfinding

Anyone can experience the feeling of panic during the trip, when you don’t know where to go.Realize that there’s no time to waste, and at the same time is more of a frustration in boundless and indistinct in the airport luggage.

Is conform to continue to rely on the static customer service pavilion, let the customer to pass the airport navigation through unprecedented, update, combined with digital signage, high ceilings, modern design.


Static digital signage
Although static sign may be part of the landscape at the airport, but involves the pathfinding, digital sign compared with static sign can not.Printed maps and static sign can provide help in electricity or electronic fault, but the content is not updated in time or fail to provide enough detailed information, is not convenient to use.

Even if no other digital signage, almost every airport have their flight information display system (FIDS) through some form of digital signage.This flight information sharing system in real time for passengers to arrival and departure of the latest announcement, usually displayed on the TV screen or computer system to control mechanical plate.

In addition to FIDS, digital sign is often placed in the whole airport navigation to help passengers, at the same time to attract passengers will usually display near the shops and restaurants.

Using the interactive nature of the digital signage can vary at the airport.Dynamic digital signage can provide direction for passengers, for example, or to determine the destination.With dynamic digital signage, airport to be able to change information at any time, but usually don’t provide personalized route.Some, however, USES the interactive display, it can provide the passengers’ starting point and destination, and in some cases, access to information on the smart phone can know their information at the same time, but is usually determined by the complexity of the airport.

Generally speaking, interactive and non-interactive digital identity is in order to improve passenger experience and provides the latest and accurate information.


Improving passenger experience
In the tourist season, the number of each airport will increase, leading to more passengers lost frustrated at the airport.Don’t fly often, such as those to visit relatives or colleges spring – breakers, etc., will not be as frequent business travelers are familiar with the airport layout, there will be can’t find the direction and difficult time.

Interactive digital signage can help reduce this aspect.For example, to accommodate more than 450000 people a year, San Francisco international airport to install interactive touch screen search options to find their best route for passengers.At the same time, passengers can search to the various categories, such as airlines, catering, shopping, ground traffic and to do.Different choices for passengers, at the same time will provide alternative suggestion route navigation.

Airport use the another advantage of digital display is to show the real time information.For example, if there is a corridor traffic block in the construction of the airport, can display the update line help passengers.In addition, digital signage can facilitate the passengers in case of an emergency this is one of the most important features of digital signage.Whether fire or serious evacuation, airport security can make use of digital signage notice where passengers directly or where can I find the nearest exit.

Better for the business
Digital signage can not only help passengers pathfinding, it is also the airport facilities have good business.The airport staff are no longer provide direction key personnel;Passengers can turn to the interactive display accurate search, the airport staff can be more focus on their job responsibilities, they can maximize the allocation of time.Interactive display provides the function of the search direction, also can ensure the security responsibility to protect the safety of the airport without interference.

Airport businesses can also benefit from the pathfinding digital signage.The display can be at the airport, the shops and restaurants promotion customer information sharing, and to provide coupons.Interactive display for the enterprise provides a reservation for restaurant reservations and waiting time and easy to obtain more detailed message.Digital signage also reduced the renewal, print, or replace static signs of any such charge.


New development of the industry
Digital signage is to alleviate the airport huge demand.Guidance from the static to the dynamic transformation is the airport industry in the developing and changing.Due to the passenger demand change and development, so this is the pathfinding guide dynamic digital sign a new development direction.

Digital signage in a new way to attract you

Digital signage in a new way to attract you

In an age of instant communication and entertainment is the age of customers expect, retailers are rapidly to the development of digital signage.
The most powerful benefits of digital sign is that it can be to retailers for real-time interaction and communication, can get potential customers in advance Attention and convey store broadcast information.With today’s technology, the store manager can send personalized discounts to nearby Clients, and can capture the valuable customer information.
The growing market
According to MRRSE market research company, in 2013 retail digital signage in a $6 billion market, and now in advance Meter by 2018 will reach $23 billion, and the client’s preference is to improve the user interface and reduce prices increase retail number Card usage.
“We are visual animals, we experience our world through vision and touch,” Alan sign method’s digital connection technology Advanced business solutions group development commissioner said.
Mark is very value of retail enterprises.Fedex, one study found that 76% of consumers is never visit before entering the shop
Marks its stores, 75% of consumers from others that the store logo, 68% of people will buy the goods or entering it
The store consumption, because was attracted by its logo.
Digital signage relative to the static can better capture the customer’s attention, but research suggests that they are more effective promotion project 34% of the process.
Digital signage has reduced corporate clients such as grocery stores and Banks queued up for the helpless.In the survey showed that 84% of consumers think For the digital signage display let wait is time pass more quickly, and 85% of consumers think digital signage display screen In a more interesting and pleasant to watch.
Function more selective
Companies have many choose to implement a digital signage, are currently in use and even some shops will use innovative ways:
Targeted by the lighthouse transmission – embedding digital signage in the tiny radio transmitter and called the lighthouse, searchable near a mobile phone
The application of the customer, the advertisement or discount information notice them.If the customer has to fill out a profile, but according to them
The be fond of or push to provide purchase history.
Customer intelligence – digital signage can be equipped with miniature cameras recorded the customer view the content, the use of eye tracking software found that they are interested in
The time duration of the product, the colleagues can track, identify the sex of the audience and the approximate age.This information can help the shop to determine
The population and street room transfer news advertising or discount store.
“Endless shelves” pavilion – showroom ability is limited, stores often cannot display all of the goods.Digital signage pavilion can let the customer
See no goods on the shelf, and even a detailed product description, size, and the user’s comment on pictures.
Smart Endcaps – is one of the traditional corridor promotional display.But the staff is very difficult to keep up with the latest trade information, as well as change the print
Mark is very expensive.In general customers are accustomed to, and not always see “them”.Not only can the digital signage
The eye to attract customers, allows retailers to the mouse to click the information directly.
Virtual chat – in store customers much salesperson can’t take care of all the customers in time, so the customer can directly use digital signage
Touch screen set up the call center of video chat chat with “virtual expert”.
Digital signage for retailers provides a new way of participation and better communicate with customers.Easy to govern, shopkeepers are also encouraged to have
The creative activity, in this innovative way of advertising to test lead in the future.
Digital Signage in Repast casual Industry: giving people well customer experience and convenience

Digital Signage in Repast casual Industry: giving people well customer experience and convenience

In the repast casual industry, many famous restaurants are starting to adopt the technologies of Kiosks and digital signage, with much faster pace. For example, McDonald’s has deployed “ Create your own taste” kiosk at many different locations, which allowed customers to make their own Hangburgers. Restaurants in casual industry are also beginning to let many suppliers to see the benefits of deploying indoor and outdoor technologies, such as Information Kiosks and Digital signage.

For example, the restaurant chain of Johnny Rockets, also deployed touchscreen kiosks,video walls and a digital board menu at its new business chain. Johnny Rockets, the company is using these technologies alongside simple outfits for employees to create a “Millennial-Friendly environment”.This story reveals a key element to deploy tools ,such as digital signage; these kiosk need to bring a good customers experience for people.“It is no longer just changing your static menu to a digital sign with moving pictures,”Jodi Wallace said in an interview, the chief marketing officer, Acrelec American formally known as HyperActive Technologies. ” It is about to have a strategic view of the entire customers’ interaction and how to integrate all the potential customer touch points( the drive thru, indoor environment, mobile ordering, customer loyalty,website and social media/marketing campaigns) to make a stellar customer experience.”


Indoor signage

Indoor digital signage menus are one of the important key in digital signage applications at casual environments. People can look at those back-lit menus to get s good idea of what they want to order. However, these development and deployment are “ only the tip of the digital iceberg,” according to Wallace.“ If you want to get someone’s attention and attract them to have interesting in your menu. The menu must be dynamic with attractive sight.Burgers have to sizzle, hot coffee has to be steamed, chocolate has to be melted over the donut,” Wallace said.

Casual Restaurant can also use Digital signage to promote certain items or update product information to give people more dynamic experience.
“ Restaurant can bring their menus to have life, placing the attention on where they want. They can promote a new menu item, and even schedule for a certain daypart,” Wallace said. “ Digital menus help restaurant to change items easily, prices calories-all of that from one location .”

Outdoor signage

In the front of outdoor, digital signage can help to provide more focused menu’s experience for casual drive-thrus. For Traditional monitor , restaurants had no choice to display the whole menu from breakfast to dinner. But digital signage can help people to solve this matter; Tegan Worral, marketing coordinator of VC Media & Design said in a blog.

“ Digital menu can be adjusted and scheduled according to the time of whole day. For example, Breakfast menu can be scheduled to display from 5am to 11am; was being replaced by the remainder of all-day, which has been promoted to one day,” Worral wrote. “ Meanwhile it can also provide greater flexibility for promotions; and help to improve the problem of visually in menu board , which can speed-up order-taking and enhance the accuracy of order.


Self-odered kiosks can offer easy access channel to visit menus, start-using individually order, reduce lines. But, if you want to work efficiently, need to set up some important elements during playing. If many people order food via digital kiosk, the restaurant need to have suitable number of employees to meet the requirements. If too many peoples order from it, it will cause the service slowly. Therefore, it will influence customer’ s experience in it.

The kiosk also need a clear menu structure for people to visit easily.No one wants to go through ten pages, just to get their favorite items. Interactive kiosk also need a well touch panel to assure the accuracy of order.

The key element

The key element, whether for digital signage or information kiosk, it is fixed solutions for improving customer’s experience. To achieve this point, you need to contact the supplier to provide “ Hardware, Software and Service.” In technical platform, all jobs work together to manager digital device, software and content .” according to Wallace reported.

Our goal is to make the customer happy, not to deploy a fancy device.

The global Digital Signage Market Will Reach $29,939.6 Million By 2024

The global Digital Signage Market Will Reach $29,939.6 Million By 2024

According to a new study, the global digital signage market is expected to reach $ 29.9396 billion in 2024.
Demand of the terminal industry, such as retail and healthcare, is growing and is expected to drive growth in the industry over the next eight years.
Because it has the ability to reach a large audience, digital signage creates and distributes content as an effective marketing strategy for enterprises.
Particularly in the corporate sector, will facilitate the adoption of it.
Larger screen sizes, such as those with more than 50 inches, are expected to be popular during the forecast period.

Digital displays with 4K technology are growing to meet the increasing demand for images with high sharpness.
Software providers have targeted new entrants by designing solutions that are compatible with Android operating systems.
The emergence of IoT paired with increasing adoption of cloud computing is expected to enable collection of vital operational and marketing data.
The use of digital signage reduces the company’s long-term operating costs by reducing the use of paper for advertising,
And combined with LED backlight panel, a significant savings in energy, reducing the operating costs of enterprises.

Further key findings from the study suggest:

Digital signage in 2015 led the global display industry, accounted for more than 50% of total revenue in the same year.
Decline in the prices coupled with the advantages offered by this technology over alternatives such as plasma display is projected
to fuel the digital signage over the forecast period.
Retail accounts for more than 40% of total revenue in 2015 and is expected to continue to be the largest application area in the next eight years.
The healthcare sector has great potential, as hospitals increasingly combine digital signage for many situations,
Such as sharing important registration information, showing notices and communicating health tips to improve the health of patients.
Transparent LED screen is expected to witness significant growth owing to its energy efficiency capability and sophisticated design offering more than 80% transparent screen.
Kiosk is significantly used in a number of application areas such as distribution terminals,
And is expected to be accounted for more than 22% of the total market share (in terms of revenue).

More and more hardware products of the 4K-UHD and 8K monitors are expected to occupy the component parts.
In addition, need for better sales capabilities and brand surge, which is expected to drive software demand.
North America has the largest market share, with more than 35% in 2015, and is expected to have a positive impact on regional markets over the next eight years
due to the growing demand for technical advanced customer segments in the application domain.
Including factors such as improving the viewing experience, education and government market development, declining display panel prices and the need for
increased infrastructure development and spending, could spur growth in the Asia-Pacific market.
The industry has started showing signs of consolidation in the wake of a mini spate of M&A (X2O Media’s acquisition by Barco) and joint ventures (LG Electronics Inc. and MRI).
Key vendors in the 9.1-inch and larger LCD panels space include LG Electronics Inc., Samsung Electronics Co. Ltd., Innolux Corporation and AU Optronics.