3 Options for digital signage

3 Options for digital signage

3 Options for digital signage

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More retail companies are increasing more digital signage, and more appreciate the benefits as it offers. Digital Signage as medium for delivering information, advertising, and more promotional information, with three existing options: LED light boxes, Mixed digital signage as LCD advertising play and LED light boxes and Interactive LCD digital signage.

LED light boxes

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This options shows fixed content, and is considered the easiest to implement, can provide basic advertising information.

LED light boxes problem is, according to long-term reliable test results can be seen on the audience can only maintain a low impact.

Mixed digital signage as LCD advertising play and LED light boxes

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The mixed options combines static and dynamic ad content. In a typical scheme, one or more panel areas may be LCD advertising play, while the remaining areas are static LED light boxes.

Interactive LCD digital signage

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The interactive options keeps renewed vitality and attractive. It uses dynamic video, music, etc., and provides peripheral devices or touch control for unique interactive content. So the content in order to maximize the impact and attract the audience.

The above digital signings have a positive impact on retailers’ increased information to consumers.
Digital Disruption: Raising Expectations of the Automotive Industry

Digital Disruption: Raising Expectations of the Automotive Industry

The automotive industry is experiencing a period of digital disruption. Owning modern and skilled target audience, creating high-energy, interactive and visual experiences is no longer the choice for automotive dealer’s showroom – it is necessary. Static signs and posters are no longer attracting audience. Digital signage is appealing and interactive which can be updated anytime, anywhere.

Digital disruption makes companies provide a new level of customer experience. According to the research indicated that, 88% of customers prefer to do business with a company that offers a superior customer experience rather than a company that only has the latest and most innovative products. With the ability to create stunning elements in the showroom, digital signage make a big improvement in the automotive industry’s customer experience, conducing to stronger engagement, increasing loyalty and improving conversion rates.

The potential for digital technology to improve the customer experience in the automotive industry is limitless. The following lists only covers a small number of the many opportunities available:

Outdoor LED

LED, whether installed on an LED trailer or LED display on the dealer’s facility, provides high-impact, flexible advertising options to attract passing traffic. Digital signage enables marketing teams to convey messages to consumers effectively and efficiently, and update content immediately.

Digital Screen

The digital screen can be placed throughout the waiting room and showroom strategically. Using a digital display to allow customers to entertain in the waiting room helps reduce perceived waiting times, meantime, creating a defensive marketing strategy for dealers by providing specific channels. The contents of the screen can include current product and service promotions; latest model releases and features; up-to-date financing options; and general information such as time, weather, news, and social media feeds. When the salesperson greets the customers, the customers would have already had access to a lot of marketing messages. The screen provides exciting full-color images or video capture of customers’ interest, creating customers’ curiosity and desire to know more. Video walls can be designed in a variety of formats, allowing large screens or custom designs and content to have the greatest impact and provide an in-store experience that beyond the customer’s expectations. With the independent function of the screen and the ability to display different contents or combine numerous screens to show a large vibrant video, the marketing team is offered endless opportunities.

Interactive Screen

According to the Automotive Digital Report (2015), more than half of the respondents are interested in interactive touch displays, which provides the available information in the showroom . It is proved that today’s customers value the efficiency and speed of using self-service tools to find answers. The interactive screen not only provides additional details about the car, but also the dealers can take advantage of the interactive car configurator to enhance the customer experience. Using the interactive screen, customers can chose the models, accessories and colors, and see what their dream car looks on the screen immediately. As technology continues to evolve, customers would also have the option to rotate their cars and view their selection from all angles, including close-ups of different parts of the inside. Strategically positioning the interactive screen in the dealers will further help reduce perceived waiting times and provide a sense of empowerment to customers by enabling them to manage access to new information which is relevant.

Digital disruption is the key to the success of the automotive industry. As stated in the report, “Dealers who are Innovative, proactive in pursuing digital strategies to attract relevant customers and proficient in conveying the correct information through the appropriate digital channels at the right time, will become automotive disrupters that can sustain growth in the global automotive market into the future . “

In 2017, Four Predictions for touchscreen software technology

In 2017, Four Predictions for touchscreen software technology

It is hard to imagine that one day, the touch screen is no longer the central tool of everyday life. It seems that there will be a day when the technology is strictly for the most cutting-edge technology enthusiast, the next day the whole world will carry them in their pockets.

But only because the touch screen has been ubiquitous for some time, this does not mean that technology has been stable. On the contrary. Researchers are constantly developing technologies, advancing technologies, and finding new ways to meet end-user and business needs.

Take a look at the latest developments in this fast innovation industry, and you can feel the feeling of being installed on shelves in 2017. The following predictions are not just products that we may see, store stocking, but we may use them in the store as part of the shelf itself – as well as software to deliver content to our eyes and fingers.

Next-Gen Haptic Touch Technology

Since most of the physical keyboards on the smartphone are in dodo-style, some researchers have been trying to figure out if there is a way to get a satisfying sense of touch ;while you press a button using physical no features, of the touch screen we have got used to. While everyone has experienced (and probably turned off) a buzz, you can set up your phone when you hit the screen keys – the most basic type of tactile response – and now many industries have explored touch technology far beyond their imagination . For example, the “start key” has been reported that needed to generate from the touch screen up the physical “key” approach, otherwise disappear.

But this technology will have any effect for touch screen outside the smart phone ? Absolutely, no matter what form these haptic innovations are, marketers will undoubtedly be thinking a lot about how to extend the effectiveness of the interaction with the screen by adding elements of texture and physical feedback.

More Intuitive Content Delivery Software

What drives a good touch-screen-based marketing campaign, a good in-store touchscreen implementation, or both? Software, the cloud-based content delivery tool makes it possible to interact with the touchscreen, and what we need to do is turn the blank screen into a dynamic logo. However, software is just as important as hardware in the imagination implementation. We will undoubtedly to see the software become more user-friendly, with more high-end standardization, because the touch screen technology has become more common tools in our daily life .

Touchscreens Taking Over Tables … And More

There are some retailers wh0 made great progress over there and great success has been achieved. With the use of touch screens in the shop for the purpose is to incorporate impressive presentations and functions. In 2017, we will see new businesses gain information from the most successful implementations and act on their own. More touch screen walls, more touch screen tables, and more comprehensive content strategies involving touchscreens will appear throughout the commercial and retail environment.

What exactly it looks like, time will tell us. But we’ve seen touch screens slowly informing and altering the architecture of the world around us – the size of the store is as big as wall monitors; and is as small as a soda machine. We will see the touch screen built into the arm of the restaurant chair to facilitate ordering it? Home appliances contain more touch screen? Shelf with a touch screen can extend the shopping experience? We are just guessing – and 2017 it may be the same as it happened.

New Technology Behind the Screen

Although we may see the touch screen function differently and implement it in new ways in the new year. But there may also be important changes in technology that consumers may not necessarily notice. For example, a recent research promise screen based on silver nanowires as a touch screen is cheaper and more energy efficient than the screens we now have. This means more savings for consumers and businesses, as well as better environmental sustainability. Shrinking costs and higher efficiencies can make the touch screen wall and other physically large deployments of the technology much more common.

Digital Signage: Creating Better Restaurant Experiences

Digital Signage: Creating Better Restaurant Experiences

A common phrase in retail and other businesses is “the customer is always right” or “the customer is god”. These representations point out one of the most important truths: if you give the customer’s experience a flaw, they will not give you a second chance. Restaurants must keep this fact in mind as they compete with the same customer base. One way that the restaurant can move forward is to create an interactive customer experience through technology such as digital signage.

Digital signage make a improvement of the customer experience on both sides of the counter. For example, digital signage can make the menu full of living by adding animated content, such as sizzling hamburgers and steam coffee. Customers can also get information about calories more easily on a backlit digital menu rather than on a dim non-digital board.

A prominent digital order-ready display integrates with the kitchen management system to illuminate the customer’s name or order number when the customer’s order arrives at the counter, eliminating the need for counter staff repeatedly calling out names in a noisy lunch or dinner crowd. By using a digital ordering board, counter service staff can focus on serving customers to move the queues faster and increase the number of people they can serve.

Restaurants can automatically update the digital menu of the day, specials or new items. They can also highlight the bestsellers. This strategy can help create better customer experiences because customers do not have to look at the breakfast items to find their favorite sandwich at lunch.

Restaurants can also use an interactive digital display as the surface for customer’s table. Customers can use the display to order food, play games or read news and other contents.

However, just simply throw a digital signage menu without considering the process is not enough. For example, if you have a display that plays the entire menu, but switching too quickly between images, that will make your customers feel disappointed. Because all too quickly to even start to read the related menu to see if there was something they liked, why would they waste their time to sit down and find out there was nothing they wanted on the menu?

We recommend that digital signage media players need to find the right balance so that the display will not switch too quickly or too slowly, between images, but just right at the way.

Another key is to make sure your digital signage matches your other channels well, for both physical and digital. If your menu says one thing online, but your digital signage is saying another, that will make the customer feel confused and annoyed. Restaurants need to ensure that all their digital deployments fit into their full range of channels.

Digital signage is only one part of creating better interactive customer experiences. If the machine only with one working part, it is a non-functional machine. Restaurants can not expect digital signage to solve all of their problems, but they can use them as a key element in their customer experience strategy.

10 Factors: Speeding up the Adoption of digital Signage

10 Factors: Speeding up the Adoption of digital Signage

Digital signage is becoming a reputable marketing resource, as advances in technology continues to improve capabilities. Although in the past, companies was hesitated to incorporate signs into their marketing strategies, forward-looking companies are seizing the opportunity to attract attention, balance upsells and influence buying decisions. Let’s take a look at the digital world’s statistics to see what drives digital signage.

1.Over a quarter of organizations deem “multichannel campaign management” to be one of their top priorities.
Digital signage is part of a multichannel marketing strategy that acts as a canvas for unlimited marketing content, campaigns and promotions. It provides a seamless online experience across multiple channels by providing a complete online catalog across the store, across virtual and physical gaps.

2.Sixty-three percent of people report that digital signage catches their attention. 
This percentage is significantly higher than TV, Internet and billboard advertising. Retailers choose digital signage because of their low cost and flexibility, but high impact is a key advantage.

3.Eighty-four percent of U.K. retailers believe digital signage creates significant brand awareness.
Digital signage is essentially a “mirror” of the store, familiarizing the target audience with the brand and ultimately making the company easier to identify. As dynamic signage reinforces brand information through an immersive experience, retailers are eager to use signage to optimize communication with their customers.

4. Digital video in general reaches 70 percent of the public.
Clearly, digital signage provides relevant content and drives customer engagement, but its coverage is comparable to other channels. That compares with less than 45% of Facebook and online video platforms. And retailers are using video signage to showcase their marketing messages to a wider audience.

5. If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
With 4K ultra-high-definition used, significantly improved the visual effect on the video wall. More and more retailers are turning to monitors, making it as a low-cost way to inform and entertain customers. By attracting users to their environment, the realistic simulation and impact of the video wall increases their effectiveness.

The successful application of each industry provides the retailer with insight into how and where to use this format.

6. Digital signage reduces perceived waiting times at checkout by as much as 35 percent.
Digital signage solves the problem of unpredictable waiting times and long queues in stores. Simply by connecting to an internal queue management system, it provides customers with a more efficient and professional approach to handling, optimizing the wait experience.

7.Nearly 30 percent of customers find digital menus influential for purchase of product.
The vibrant and compelling digital menu display has gone a long way from traditional, unresponsive, static food boards to digital signage. Restaurants, mainly in the fast food industry, are now able to automatically display the right order at the right time and in the right place at the right price.

8.Half of the top 100 retailers in the U.S. are testing beacons this year.
Beacon technology is using its own performance to promote digital signage, personalized messages will be pushed to the customer’s smart phone. This fine-grained location-based service is used in conjunction with current smartphone applications to bring promotions, offers, or basic marketing information directly to new or returning customers.

9. More than 60 percent of buying decisions are made at the point of sale.
Digital signage offers customers the opportunity to compare products. Shops can embrace rather than fear the “showroom” of growing retail trends, by increasing their chances of keeping buyers in place, creating experience and emotions for their purchases.

10. Digital signage adds an upswing in overall sales volume by 31.8 percent.
Forced to stand in long lines, search for products, verify prices and check the availability of goods is to frustrate customers. Therefore, in order to make the shopping experience more effective and satisfying, the company should have a huge sales potential to capture lost opportunities. Digital signage creates an immersive in-store experience by rapidly adapting and deploying content in real time, maximizing cross-sell, upsell and impulse buying.

Digital Signage: How To Help Your Retails Business In This Holiday Season

Digital Signage: How To Help Your Retails Business In This Holiday Season

This is the best time of the year. But is it? If you ask retail employees and employees, they may disagree. Consumers’ holiday shopping rush are confusing and stressful to employees and retailers, especially if they are understaffed or unprepared for the holiday season.

If employees at your retail store feel stressful to deal with a large number of customers, phone calls, e-mail inquiries, website orders – whatever you can say, actually, there is a better way–digital signage.

Read on to learn how digital signage can help you increase productivity, efficiency, and your own employees during the holiday rush.
1. Provide your customers with the tools they are looking for. By installing a digital display throughout the store, you can provide customers with the products they need, find coupons and offers, and even make purchases online. This can reduce stress on employees if the product in your store is not sufficient for the demand.

2. Provide your customers with an on-demand shopping experience. By installing a digital display in front or scattered throughout the store, you can not only provide customers with the tools they need, but also provide them with a unique, interactive and personalized shopping experience they are looking for – a complete win-win situation.

3. Customers can shop on their own. Customers who crowded into your store during the holiday season ask your employees for questions and help. However, when your employees are busy in helping other customers and answering the phone, customers often feel angry and frustrated, it seems that the lack of customer service. By providing a digital display, customers can help themselves to looking up online when they can not find a product in the store or look up other store information, which not only helps improve the customer’s shopping experience, but also leads to better sales processes, increase in sales, and make customers more satisfied in the long term.

It has proven that digital signage not only a valuable marketing tool, but also a vial resource for customers in retail store. Digital displays and digital signage not only help your employees find the information they are looking for in half the time they need to talk to other employees, but they can also give your employees a break.

Certainly, employees should be prepared well before the holidays. However, if your employees are often overworked and stressed, morale and productivity will be decreased, eventually leading to customer angry.

By installing digital displays, digital signage and technology in your store, you not only look sharp and professional, but also tell your customers that you have what they are looking for during this holiday season – whether in a store or online – attach importance to their business. A smooth shopping experience will definitely give them the first time to consider your store next year.

5 Key Elements For Choosing Right Digital signage Display

5 Key Elements For Choosing Right Digital signage Display

Digital signage displays can play a wide range of important roles, from building a brand image to disseminating critical information. However, if implemented incorrectly, the digital signage screen becomes an eye that is neither beneficial to you nor beneficial to your target audience. So where is the digital signage business going wrong? Usually because they do not understand their needs and choose the wrong digital signage display.

First, we must understand any confusion about high-definition televisions, computer monitors and commercial digital signage displays. For example, monitors and HDTVs are commercial displays because the desktop computer is a rack-mount server. Although a computer monitor works as a workbench, it can not be a good choice for digital signage displays. Commercial digital signage screens have higher durability hardware and more commercial-oriented hardware features compared to consumer-facing flat- panel displays.

Below, we offer the following five considerations for choosing the right digital signage display for your needs.

Who is your audience and what is the viewing environment?

These two factors can affect your buying decision, considering what people want to see and what digital signage displays they will see in their environment. Please pay special attention to the following factors.

Bright environments require high-brightness settings – low-light settings may be difficult to work with in low-light conditions. The same goes for flat-panel displays, from monitors and televisions to digital signage. Unlike the latter two, the digital signage display can support higher brightness settings to counteract the amount of light in the environment of use.

The screen size should be proportional to the room and media – the size of the digital signage screen should fit into the viewing space. For example, a 22-inch monitor in a large room is to do a terrible experience, because the text will be in a few feet after the unreadable or invisible. The general rule of application is a one-foot screen for every 10 feet of room space, although a 1: 6 ratio should be considered if the media includes fine print or detail. Also consider the aspect ratio of the media you plan to display, for example, the spreadsheet format benefits from a rectangular screen.

Viewing Angle Dependent on Brightness – Most digital signage displays have a referenced perspective. Some list views can be up to 180 degrees. It is important to note that “viewing” does not mean “reading”, the most recent LED sign is readable between 30-40 degrees. Typically, the viewing angle is related to brightness; the higher the brightness level, the wider the viewing angle. Horizontal and vertical viewing angles are important if the monitor is to be mounted high on a wall or ceiling.

What type of content will be displayed?

Also consider the type of content to display. In particular, resolution and audio are important considerations. First, the resolution affects the suitability of the display for displaying the text. The contents of the text, such as the arrival and departure timetables need to be clear in order to be read. The low-resolution screen does not meet the requirements. The important content of text at least 1080p is to display. In order to more future-oriented digital signage solutions, can be considered 4K display. As your business updates its content to 4K, placing your monitor in the right place will make the upgrade even easier.

Do you need audio playback?

Unlike HDTV, not all digital signage displays include audio features. If you stream content that contains audio, you can purchase a digital signage display that has audio capabilities or set up an external audio system. Implementing a separate audio system to work with a digital signage ,display will increase the sound quality and cost. Using the built-in sound component of a digital signage display may be good in a smaller environment, but in larger scenes, the audio effect may be insufficient or decreased.

How will it be connected to the digital signage player?

Be sure to select the digital signage display that is used with the digital signage player. Most players have HDMI and VGA output, but some models can support DVI or DisplayPort. Regardless of which connection type you plan to use, make sure that your monitor and player are compatible.

How will the display be mounted?

Unlike a monitor or a television, some digital signage displays do not include a stand. In contrast, such commercial displays support the mounting members, allowing them to be placed in a wall, ceiling, or enclosure. If you do not want to use the stand, select the monitor that contains the stand.

The considerations above cover the basics of choosing a digital signage screen and the factors that make up your purchase decision. Although the display quality is very good, choosing the wrong monitor may produce an invalid experience.

Digital Signage Software Superior To Order Counter

Digital Signage Software Superior To Order Counter

For many of the people who work in food services today, their job is strict “work”, not occupation. This fact has been demonstrated in the industry’s turnover rate, where a typical fast-food restaurant completely replaces all its employees. One of the most important issues involved in security and communication is constantly need to obtain critical information in front of employees as they circulate in days, weeks, and months.

This is an area that is often overlooked when food service companies begin to convert their stores’ visual communications to digital format paths. By installing a screen in a so-called “backstage”, some real pain points revolve around a changing and moving workforce whose members do not have time to put in formal training.

In this connection, digital can be a essential member of the team when it refers to completing four important tasks for your business, although stem from your customers’ perceptions. These include:

1.Enhanced Equipment and Safety Training: Kitchens are filled with oven, drier, sharp utensils and smooth table. Digital screens can strongly enhance workplace safety while promoting food safety, reducing operator liability risks and employee workday losses.

2.Improvement of employee product knowledge and customer service: The operators of hyper-competitive restaurant businesses thrive on the basis of their quality of customer service and participation. Digital customization keeps everyone on the same page every day, meantime, it also effectively displaying best practices to engage customers, effectively speak and keep the latest promotions.

3.To communicate with desk-less staff from headquarters and elsewhere: Normally, restaurant staff do not equip with desktop computers, mobile devices, or e-mail addresses, since employee move throughout the day, making use of employee-accessible digital screens is the most effective way of salary, payment information to the incentive message.

4.The measurement of constant, objective performance: A screen connected to the management system can provide each team real-time displays of key indicators, including from in-store service, through ordering time to delivery, even the feedback from customer. Today, old-fashioned LED readouts are replaced by dynamic chart displays and other visual cues, showing the teams how they are performing, just as they are going through their days.

The bottom line on Digital Signage Software

It has been proven that when implemented fully and carefully, the type of effective back-office communication that digital can provide has increased the likelihood that the turnover rate will slow down, the employees are happier when they know what’s happening and whether their work is attention and appreciation.

In addition, digital signage provides an intelligent way to interact in a meaningful way to engage customers, such as interactive screen ordering, payment, avoiding lines, and even customer interaction. This is a quick and accurate option with customized functionality, which can also relieve the manager’s operation, simplify payments and reduce waste.

When we work with customers, we always want to use the tools that can improve the visitor experience in a way. The user experience must be simple and intuitive, the real work is in the back of the screen, and integrating with the point of sales system efficiently and accurately.

In this connection, ordering screens will bring double lives when designed in a proper way, as they will not idle when not in use, but continue to show “attract” content to attract customers, communicate promotions and other privilege, and help operators communicate with patrons. Digital is meaningful and saves cents in that way, not to mention helping operators maintain the rules that seem to be constantly changing in the game.

Five factors Driving the digital signage market trends

Five factors Driving the digital signage market trends

The digital signage market will exceed $ 14.9 billion by 2015, with a CAGR of 5.3% over the forecast period. Breakthroughs in display panel manufacturing methods have resulted in significant cost reductions and are expected to have a positive impact on digital signage market trends.

Industry overview

Nowadays, software traders are increasingly focused on entry-level projects. Flip chip technology has achieved a major technical improvement, for example, good heat dissipation, reduced LED failure and a large number of available light angles, is expected to minimize the cost of the digital signage industry.

However, the lack of standards does not guarantee interoperability between these two devices is one of the major threats to growth in the industry. In addition, the production of innovative solutions with the help of commercial media players and displays is also a key challenge for industry expansion due to interface compatibility.

The growth of monitors embedded in 4K technology has increased significantly to meet the sharp display requirements of large screens produced by manufacturers. The content management system also forms a major part of the digital signage system and allows the user to control and play the content on its screen. Content creators are those advertising or marketing companies that influence the target audience by developing content such as images, text, video, and graphics.

The content developed and delivered via digital signage technology is quick and inexpensive compared to print media. In addition, many public sector companies are turning to digital signage technology as it helps companies operate and use tax effectively.

Digital signage systems can prove beneficial to public sector companies by facilitating internal communications, helping people meet their daily needs, quickly sharing emergency notifications, reaching global audiences, and ensuring that each user and client receives timely messages, thereby facilitating their business.

Outdoor digital signage offers many benefits to companies that want to reach the target audience and improve the user experience. Compared with the traditional static signs, it is more interactive and accessible, to provide users with a more attractive experience. Such installed components may include a network camera and a VOIP phone for calling lists of enterprises and printers.

Digital signage is also used in educational institutions ,such as schools to minimize clutter and confusion, to alert staff and students about emergencies, to share information and to increase interaction. Today, there is seamless communication between mobile devices and commercial digital signage, as emerging technologies bridge the gap between them and attract users.

Application trends

The industry is divided into retail applications and health care applications. Retail applications in 2015 accounted for more than 39.9% of industry share, is expected to lead the industry in the future.

The healthcare sector showed positive regulatory conditions for industry growth and is expected to achieve a compound annual growth rate of 7% over the forecast period. Rigorous rules for pharmaceutical marketing have led to the elimination of old and routine business practices, such as the distribution of notepads and branded pens to doctors. This has facilitated the use of 3D digital signage technology as an alternative to marketing tools.

In addition, the technology also eliminates their anxiety through recreational activities to help minimize perceived patient waiting time. In addition, 3D technology can help generate revenue through appropriate ad sales and promotions.

Display technology trends

Liquid crystal display technology or liquid crystal displays will account for more than 54% of the total in 2015, but are expected to expand at an appropriate rate during the forecast period. For example, larger screens is larger than 50 inches are expected to witness more acceptance during the forecast time frame. Smaller displays are expected to lose their share of the industry due to falling prices for liquid crystal displays and the growing size of the digital signage market.

LED display or LED in the next few years is expected to compound annual growth rate of more than 6%.

Regional trends

The US digital signage market is valued at $ 4.3 billion by 2015. The growing trend and growth in demand for digital signage for various applications is expected to have a positive impact on industry growth.

Enhancing the user experience and good application overview is a key factor driving the industry in the Asia Pacific region. The growth in demand for digital signage in the transport sector is expected to reach a compound annual growth rate of about 7% in the region’s forecast period.

Competitive trends

Major industry players include Cisco Systems, Samsung Electronics, LG Electronics, Scala, Adflow Networks, KeyWest Technologies, Microsoft Corporation, Panasonic Corporation, Intel Corporation, Winmate Communications Corporation and Guangzhou Shuangli International Co.Ltd.

Digital Signage: Way to enhance your restaurant business

Digital Signage: Way to enhance your restaurant business

Way to enhance your restaurant business

Restaurants, like other businesses, have benefitted immensely from modern technology, especially digital signage.
From use of tablets to the guests, through LED menu board to provide daily fares and specials, significantly effective the restaurant operator’s business.
Those who have not yet deployed the technology often ask whether digital signage can help increase sales and provide a return on investment.
They also want to know if it will improve work efficiency and brand awareness.

The answer is yes – choosing the right digital signage will help improve brand awareness and recognition, and statistics have proven again and again to increase sales,
It will also improve the efficiency of the restaurant, giving the restaurant a more modern look.
In fact, consumers have expected to provide instantaneous information in this way.

If the restaurant is looking for ways to increase brand awareness and online presence, digital signage is a good solution.
We recommend our restaurant customers to invest in external digital signage such as LED billboards to help attract business.
LED digital signage is not only a good place to attract business, through the people and the car in street will increase the visibility of the restaurant.

Another innovative solution is the transparent foil, which transforms the window into a digital signage without visual impairments.
This thin transparent foil can be applied to any window facing street – through special foil can also achieve interaction, so that the glass turned into a touch screen.
This cutting-edge technology not only attract guests walking by, but also encourage them to take pictures and publish them on social media.

Making digital signage available tableside not only helps to provide an engaging experience, but also offers distinctive promotions directly to customers in the restaurant.
This makes interactive touch tablet possible.
Assuming that the customer can access the menu digitally, this will also allow the restaurant owner to use the tablet to advertise promotions directly to a engaged audience.
If you install the “interactive in-table Tablet”, customers can dine without disturbances, and it does not take any up space in the table.
There is no need to worry about the touch tablet is not durable; some interactive touch tablet is made of gorilla glass to prevent them from cracking.

Able to provide fast service, not only to ensure that the satisfied customers back to consume, but also being able to quickly turn tables, it means that serve more customers and increase profits.
This is another way that digital signage technology can help your business.

We encourage customers to increase their productivity by using Interactive In-table Tablet or interactive desktop tablets.
Both technologies can help guests order food, call the server for help, or pay directly at the table.

Using tablet or interactive tablet can also reduce overhead costs, such as updating menus.
Updating menus and ordering food is a quick and easy process by digitizing menus and displaying them on  interactive In-table tablet or interactive desktop tablets, remotely updating them from your computer.
This allows the operator not only to add content and promotions to the menu faster and easier, but also cheaper.
In addition, labor costs are reduced because there is no need for specialized people to replace the old menu with a new menu.

Using digital signage to improve your restaurant business in a number of ways. By using transparent foil or LED digital signage in front of your restaurant, they can help improve brand awareness and attract customers.
Using an interactive in-table tablet alone, or a restaurant owner can help with sales by programming a promotion to a tablet or tablet itself.
Finally, integrated interactive in-table tablet or interactive desktop tablets can help owners take on indirect costs and labor.
With these rich advantages, digital signage technology is becoming a key factor in maintaining a successful restaurant.