Digital Signage: Creating Better Restaurant Experiences

Digital Signage: Creating Better Restaurant Experiences

A common phrase in retail and other businesses is “the customer is always right” or “the customer is god”. These representations point out one of the most important truths: if you give the customer’s experience a flaw, they will not give you a second chance. Restaurants must keep this fact in mind as they compete with the same customer base. One way that the restaurant can move forward is to create an interactive customer experience through technology such as digital signage.

Digital signage make a improvement of the customer experience on both sides of the counter. For example, digital signage can make the menu full of living by adding animated content, such as sizzling hamburgers and steam coffee. Customers can also get information about calories more easily on a backlit digital menu rather than on a dim non-digital board.

A prominent digital order-ready display integrates with the kitchen management system to illuminate the customer’s name or order number when the customer’s order arrives at the counter, eliminating the need for counter staff repeatedly calling out names in a noisy lunch or dinner crowd. By using a digital ordering board, counter service staff can focus on serving customers to move the queues faster and increase the number of people they can serve.

Restaurants can automatically update the digital menu of the day, specials or new items. They can also highlight the bestsellers. This strategy can help create better customer experiences because customers do not have to look at the breakfast items to find their favorite sandwich at lunch.

Restaurants can also use an interactive digital display as the surface for customer’s table. Customers can use the display to order food, play games or read news and other contents.

However, just simply throw a digital signage menu without considering the process is not enough. For example, if you have a display that plays the entire menu, but switching too quickly between images, that will make your customers feel disappointed. Because all too quickly to even start to read the related menu to see if there was something they liked, why would they waste their time to sit down and find out there was nothing they wanted on the menu?

We recommend that digital signage media players need to find the right balance so that the display will not switch too quickly or too slowly, between images, but just right at the way.

Another key is to make sure your digital signage matches your other channels well, for both physical and digital. If your menu says one thing online, but your digital signage is saying another, that will make the customer feel confused and annoyed. Restaurants need to ensure that all their digital deployments fit into their full range of channels.

Digital signage is only one part of creating better interactive customer experiences. If the machine only with one working part, it is a non-functional machine. Restaurants can not expect digital signage to solve all of their problems, but they can use them as a key element in their customer experience strategy.

Digital Signage: How To Help Your Retails Business In This Holiday Season

Digital Signage: How To Help Your Retails Business In This Holiday Season

This is the best time of the year. But is it? If you ask retail employees and employees, they may disagree. Consumers’ holiday shopping rush are confusing and stressful to employees and retailers, especially if they are understaffed or unprepared for the holiday season.

If employees at your retail store feel stressful to deal with a large number of customers, phone calls, e-mail inquiries, website orders – whatever you can say, actually, there is a better way–digital signage.

Read on to learn how digital signage can help you increase productivity, efficiency, and your own employees during the holiday rush.
1. Provide your customers with the tools they are looking for. By installing a digital display throughout the store, you can provide customers with the products they need, find coupons and offers, and even make purchases online. This can reduce stress on employees if the product in your store is not sufficient for the demand.

2. Provide your customers with an on-demand shopping experience. By installing a digital display in front or scattered throughout the store, you can not only provide customers with the tools they need, but also provide them with a unique, interactive and personalized shopping experience they are looking for – a complete win-win situation.

3. Customers can shop on their own. Customers who crowded into your store during the holiday season ask your employees for questions and help. However, when your employees are busy in helping other customers and answering the phone, customers often feel angry and frustrated, it seems that the lack of customer service. By providing a digital display, customers can help themselves to looking up online when they can not find a product in the store or look up other store information, which not only helps improve the customer’s shopping experience, but also leads to better sales processes, increase in sales, and make customers more satisfied in the long term.

It has proven that digital signage not only a valuable marketing tool, but also a vial resource for customers in retail store. Digital displays and digital signage not only help your employees find the information they are looking for in half the time they need to talk to other employees, but they can also give your employees a break.

Certainly, employees should be prepared well before the holidays. However, if your employees are often overworked and stressed, morale and productivity will be decreased, eventually leading to customer angry.

By installing digital displays, digital signage and technology in your store, you not only look sharp and professional, but also tell your customers that you have what they are looking for during this holiday season – whether in a store or online – attach importance to their business. A smooth shopping experience will definitely give them the first time to consider your store next year.

5 Key Elements For Choosing Right Digital signage Display

5 Key Elements For Choosing Right Digital signage Display

Digital signage displays can play a wide range of important roles, from building a brand image to disseminating critical information. However, if implemented incorrectly, the digital signage screen becomes an eye that is neither beneficial to you nor beneficial to your target audience. So where is the digital signage business going wrong? Usually because they do not understand their needs and choose the wrong digital signage display.

First, we must understand any confusion about high-definition televisions, computer monitors and commercial digital signage displays. For example, monitors and HDTVs are commercial displays because the desktop computer is a rack-mount server. Although a computer monitor works as a workbench, it can not be a good choice for digital signage displays. Commercial digital signage screens have higher durability hardware and more commercial-oriented hardware features compared to consumer-facing flat- panel displays.

Below, we offer the following five considerations for choosing the right digital signage display for your needs.

Who is your audience and what is the viewing environment?

These two factors can affect your buying decision, considering what people want to see and what digital signage displays they will see in their environment. Please pay special attention to the following factors.

Bright environments require high-brightness settings – low-light settings may be difficult to work with in low-light conditions. The same goes for flat-panel displays, from monitors and televisions to digital signage. Unlike the latter two, the digital signage display can support higher brightness settings to counteract the amount of light in the environment of use.

The screen size should be proportional to the room and media – the size of the digital signage screen should fit into the viewing space. For example, a 22-inch monitor in a large room is to do a terrible experience, because the text will be in a few feet after the unreadable or invisible. The general rule of application is a one-foot screen for every 10 feet of room space, although a 1: 6 ratio should be considered if the media includes fine print or detail. Also consider the aspect ratio of the media you plan to display, for example, the spreadsheet format benefits from a rectangular screen.

Viewing Angle Dependent on Brightness – Most digital signage displays have a referenced perspective. Some list views can be up to 180 degrees. It is important to note that “viewing” does not mean “reading”, the most recent LED sign is readable between 30-40 degrees. Typically, the viewing angle is related to brightness; the higher the brightness level, the wider the viewing angle. Horizontal and vertical viewing angles are important if the monitor is to be mounted high on a wall or ceiling.

What type of content will be displayed?

Also consider the type of content to display. In particular, resolution and audio are important considerations. First, the resolution affects the suitability of the display for displaying the text. The contents of the text, such as the arrival and departure timetables need to be clear in order to be read. The low-resolution screen does not meet the requirements. The important content of text at least 1080p is to display. In order to more future-oriented digital signage solutions, can be considered 4K display. As your business updates its content to 4K, placing your monitor in the right place will make the upgrade even easier.

Do you need audio playback?

Unlike HDTV, not all digital signage displays include audio features. If you stream content that contains audio, you can purchase a digital signage display that has audio capabilities or set up an external audio system. Implementing a separate audio system to work with a digital signage ,display will increase the sound quality and cost. Using the built-in sound component of a digital signage display may be good in a smaller environment, but in larger scenes, the audio effect may be insufficient or decreased.

How will it be connected to the digital signage player?

Be sure to select the digital signage display that is used with the digital signage player. Most players have HDMI and VGA output, but some models can support DVI or DisplayPort. Regardless of which connection type you plan to use, make sure that your monitor and player are compatible.

How will the display be mounted?

Unlike a monitor or a television, some digital signage displays do not include a stand. In contrast, such commercial displays support the mounting members, allowing them to be placed in a wall, ceiling, or enclosure. If you do not want to use the stand, select the monitor that contains the stand.

The considerations above cover the basics of choosing a digital signage screen and the factors that make up your purchase decision. Although the display quality is very good, choosing the wrong monitor may produce an invalid experience.

5 Key Questions About Digital Signage Software

5 Key Questions About Digital Signage Software

When it refers to choosing a digital signage software for your catering operations, some functions really should not be affected. The fact is that each restaurant is different and there are some basic needs that must be met in a very specific way.

To help you select and customize the best systems for your needs, here are 5 key questions to make sure you get some very basic necessary functions in digital signage systems and software for your restaurants.

1. Is it a platform of cloud-based?
The cloud-based system, also known as the SaaS (Software as a Service) platform, it minimizes the total cost and software space usage, because no application software is installed and no support projects are required, such as a laptop or desktop. Same as the server software or hardware.
Instead, SaaS operators use browsers and online log-in to manage their networks, and log-in to the bank or manage funds online in the same way. In addition, a properly designed cloud-based system can extend your brand and adapt to peak activity and demand, to prevent crashes in the busiest time.

2. Does it have a store / franchise portal?
Local users of each physical site can access and manage information, menus, venue schedules, and even local weather updates. Each portal should be customized for users and administrators who can control the types of content that other users can manage. Essentially, the best CMS systems provide users ownership and value to their digital signage, as well as an approval system that provides the managers with the necessary control.

3. Does the system have an entire solution provider?
Restaurant owners know what they are good at – feeding people. Most people will be happy to offload most of their network operations to the right partners who understand their needs and optimize their video presentations. The entire solution provider reduces everything to a single invoice and point of contact.

4. Does it have built-in redundancy?
The display of menus is very important to the restaurant, and fail-safe backups are required when the hardware failure causes the screen to shut down. Automatic Screen Failover system will redistributes the content to the rest of the screen (if the failure happened) and prompts the operator to resolve the problem immediately. Without such a backup system, managers and staff are often unable to report an outage at first, leaving the screen black and losing business for days.

5. Does the system have an API?
An API or application programming interface allows for integration, data sharing and communication between systems, creating conditions for things such as dynamic planning and pricing-based sales and inventory management reporting. This permission make “rules” to be included in the system, which can trigger the promotion of items that are under-performing in inventory, or the removal of items that lack inventory.

These questions can clarify whether you have a basic need in your system or not.


A New Integrated Privacy Screen

Now you can watch all the adult content you want on the go. HP has designed a new integrated privacy screen in partnership with 3M to combat what the company calls “visual hacking.” In other words: creepers looking over your shoulder. The Sure View screen will be available on touchscreen versions of the company’s Elitebook 840 and 1040 laptops in September, and on nontouch ones in October. I got an early look at the new panels, which were mostly useful and effective.

Sure View eliminates the need to stick an additional privacy filter onto your screen, which can be cumbersome and annoying. Plus, privacy filters cost between $30 and $80 a pop, and if you damage or lose one, that can be a pricey replacement. So it’s easy to see why this implementation is a benefit.


HP also made it pretty easy to activate the privacy mode. You’ll just have to hit Fn + F2 to switch it on and off. This worked quickly and seamlessly when I saw it at an HP demo, and as I moved from side to side, the contents on the screen did get blacked out once I was at more than 10 degrees away.

While it’s easy to imagine this feature being used for sketchy media consumption in public places, Sure View actually has a lot of practical uses. It would probably be most helpful to business people dealing with sensitive financial information or updating classified presentations on the go.

Pricing is still being determined. On some higher-end configurations of the 840 and 1040 notebooks, which start at $1,249 and $1,449 respectively, the Sure View fee could be absorbed. The screen add-on could cost up to $75 in other setups. If you frequently deal with sensitive data in public, you might want to check out the new notebooks come September. In the meantime, you should really check out the pictures in the gallery of random people creeping on HP laptop users to know what you’re dealing with.

Manage Your Time Everywhere In the Line With Digital Signage

Manage Your Time Everywhere In the Line With Digital Signage

Your time is very valuable to you, there is no reason for you waste a period of time on standing in line. Whether it’s at a bank or the hospital, a lot of people are needed to wait in your long line for often an undetermined amount of time. It is the fact that the Digital signage is a great tool to operate for providing a more productive and efficient queue management system. For instance, instead of having people sign their name all around the notepad and wait on line, an powerful and effective queue management system would certainly allow for people to operate an all in one touch screen monitor to learn more about information and sign up their name. The system can then transfer that data to an all in one monitor in the waiting room. People sitting in the waiting room can get more information about their name and the time necessary to wait. This would be the fact that much more reassuring than signing your name on a piece of paper and then having to wait for an undetermined amount of time. People value their time and comfort, that is the reason why the digital signage is an extremely powerful and effective solution.

It’s also helpful for displaying entertainment or product advertisements at a retail store. While people are waiting on the line, they can get to see an all in one product or service being advertised and essentially this can increase sales. In addition, a lot of information on screen is a good plan of action of distraction,making the waiting the wait time much more bearable. The queue management system is extremely useful for making the most out of an otherwise annoying process.