The lobby of the hotelis the idea place for people to gather and wait as it’s a high traffic areas-compelling and emotionally setting digital signage. The lobby also is a place to showcase and establish the hotel brand.
In the lobby of the hotel, the digital display can help inform and entertain guests and can increase the atmosphere and property. However, a single monitor, is now commonplace, may no longer have a significant impact. Large single displays are an expected part of a hotel room, but they can easily get lost in large hotel lobbies and may not be able to attract guests away from his smartphone.
The answer for the hotel industry is the video wall – a visually appealing solution that captures the attention of large and small public spaces and can serve as an important starting point for long-term digital engagement with customers
The video wall can be a unique piece of art that will certainly grab the attention of the guests. Whether it is used to promote the hotel brand, set the tone of space, and promote local attractions or income-generating advertising, which is a valuable investment from the beginning will bring the return of perceived brand value.
This article will explore some specific hotel use cases, as well as important things to consider when looking at the video wall.
The design and uniqueness are the key factors in the hotel, and additional efforts are made to ensure that guests get a good first impression. Because customers want the video wall is unique and distinctive. Video wall solutions that allow customers the flexibility to deploy either traditional, grid or art, mosaic-style video walls, angled displays as an innovative, unconventional layout – the ideal hotel is unusual.
Another great role of the video wall is to inform the guests the events of the hotel or nearby , but also to promote the local tourism and advertising industry. They can also help guests to connect with social media , or invite them to share their experiences or display feeds directly on the video wall. In addition, the video wall can be used as a sales tool to increase sales of the hotel’s best rooms or sell tickets to local attractions
Factors need to consider when install a video wall
The video wall is to complement the space, while visually attracting the attention of the audience. Careful planning is very important
First, consider the characteristics of the area. Space and surrounding areas will determine the size of the video wall. If you do anything except basic, you have to invest in a video wall controller. Now have the cost-effective options for video wall controllers , using PC and network architectures to reduce overall costs
The second thing need to consider is the type of video wall that best fits the space. The options include some prominent, such as artistic, mosaic-style video walls, or more classic, traditional grid video walls (with a typical depth-width ratio), including streamlined, third-party content plays an important role
Unless it is part of a new building or major renovation, otherwise you need to consider how to get the power and data to connect to the monitor. Most of what you need to drive your video wall (for example, a video wall controller) can be located in the server room. But you need to power and data connections for the display. In addition to the actual monitor, the video wall needs to be mounted to the wall and cable to which they are secured.
Anyone can experience the feeling of panic during the trip, when you don’t know where to go.Realize that there’s no time to waste, and at the same time is more of a frustration in boundless and indistinct in the airport luggage.
Is conform to continue to rely on the static customer service pavilion, let the customer to pass the airport navigation through unprecedented, update, combined with digital signage, high ceilings, modern design.
Static digital signage
Although static sign may be part of the landscape at the airport, but involves the pathfinding, digital sign compared with static sign can not.Printed maps and static sign can provide help in electricity or electronic fault, but the content is not updated in time or fail to provide enough detailed information, is not convenient to use.
Even if no other digital signage, almost every airport have their flight information display system (FIDS) through some form of digital signage.This flight information sharing system in real time for passengers to arrival and departure of the latest announcement, usually displayed on the TV screen or computer system to control mechanical plate.
In addition to FIDS, digital sign is often placed in the whole airport navigation to help passengers, at the same time to attract passengers will usually display near the shops and restaurants.
Using the interactive nature of the digital signage can vary at the airport.Dynamic digital signage can provide direction for passengers, for example, or to determine the destination.With dynamic digital signage, airport to be able to change information at any time, but usually don’t provide personalized route.Some, however, USES the interactive display, it can provide the passengers’ starting point and destination, and in some cases, access to information on the smart phone can know their information at the same time, but is usually determined by the complexity of the airport.
Generally speaking, interactive and non-interactive digital identity is in order to improve passenger experience and provides the latest and accurate information.
Improving passenger experience
In the tourist season, the number of each airport will increase, leading to more passengers lost frustrated at the airport.Don’t fly often, such as those to visit relatives or colleges spring – breakers, etc., will not be as frequent business travelers are familiar with the airport layout, there will be can’t find the direction and difficult time.
Interactive digital signage can help reduce this aspect.For example, to accommodate more than 450000 people a year, San Francisco international airport to install interactive touch screen search options to find their best route for passengers.At the same time, passengers can search to the various categories, such as airlines, catering, shopping, ground traffic and to do.Different choices for passengers, at the same time will provide alternative suggestion route navigation.
Airport use the another advantage of digital display is to show the real time information.For example, if there is a corridor traffic block in the construction of the airport, can display the update line help passengers.In addition, digital signage can facilitate the passengers in case of an emergency this is one of the most important features of digital signage.Whether fire or serious evacuation, airport security can make use of digital signage notice where passengers directly or where can I find the nearest exit.
Better for the business
Digital signage can not only help passengers pathfinding, it is also the airport facilities have good business.The airport staff are no longer provide direction key personnel;Passengers can turn to the interactive display accurate search, the airport staff can be more focus on their job responsibilities, they can maximize the allocation of time.Interactive display provides the function of the search direction, also can ensure the security responsibility to protect the safety of the airport without interference.
Airport businesses can also benefit from the pathfinding digital signage.The display can be at the airport, the shops and restaurants promotion customer information sharing, and to provide coupons.Interactive display for the enterprise provides a reservation for restaurant reservations and waiting time and easy to obtain more detailed message.Digital signage also reduced the renewal, print, or replace static signs of any such charge.
New development of the industry
Digital signage is to alleviate the airport huge demand.Guidance from the static to the dynamic transformation is the airport industry in the developing and changing.Due to the passenger demand change and development, so this is the pathfinding guide dynamic digital sign a new development direction.
In the repast casual industry, many famous restaurants are starting to adopt the technologies of Kiosks and digital signage, with much faster pace. For example, McDonald’s has deployed “ Create your own taste” kiosk at many different locations, which allowed customers to make their own Hangburgers. Restaurants in casual industry are also beginning to let many suppliers to see the benefits of deploying indoor and outdoor technologies, such as Information Kiosks and Digital signage.
For example, the restaurant chain of Johnny Rockets, also deployed touchscreen kiosks,video walls and a digital board menu at its new business chain. Johnny Rockets, the company is using these technologies alongside simple outfits for employees to create a “Millennial-Friendly environment”.This story reveals a key element to deploy tools ,such as digital signage; these kiosk need to bring a good customers experience for people.“It is no longer just changing your static menu to a digital sign with moving pictures,”Jodi Wallace said in an interview, the chief marketing officer, Acrelec American formally known as HyperActive Technologies. ” It is about to have a strategic view of the entire customers’ interaction and how to integrate all the potential customer touch points( the drive thru, indoor environment, mobile ordering, customer loyalty,website and social media/marketing campaigns) to make a stellar customer experience.”
Indoor digital signage menus are one of the important key in digital signage applications at casual environments. People can look at those back-lit menus to get s good idea of what they want to order. However, these development and deployment are “ only the tip of the digital iceberg,” according to Wallace.“ If you want to get someone’s attention and attract them to have interesting in your menu. The menu must be dynamic with attractive sight.Burgers have to sizzle, hot coffee has to be steamed, chocolate has to be melted over the donut,” Wallace said.
Casual Restaurant can also use Digital signage to promote certain items or update product information to give people more dynamic experience.
“ Restaurant can bring their menus to have life, placing the attention on where they want. They can promote a new menu item, and even schedule for a certain daypart,” Wallace said. “ Digital menus help restaurant to change items easily, prices calories-all of that from one location .”
In the front of outdoor, digital signage can help to provide more focused menu’s experience for casual drive-thrus. For Traditional monitor , restaurants had no choice to display the whole menu from breakfast to dinner. But digital signage can help people to solve this matter; Tegan Worral, marketing coordinator of VC Media & Design said in a blog.
“ Digital menu can be adjusted and scheduled according to the time of whole day. For example, Breakfast menu can be scheduled to display from 5am to 11am; was being replaced by the remainder of all-day, which has been promoted to one day,” Worral wrote. “ Meanwhile it can also provide greater flexibility for promotions; and help to improve the problem of visually in menu board , which can speed-up order-taking and enhance the accuracy of order.
Self-odered kiosks can offer easy access channel to visit menus, start-using individually order, reduce lines. But, if you want to work efficiently, need to set up some important elements during playing. If many people order food via digital kiosk, the restaurant need to have suitable number of employees to meet the requirements. If too many peoples order from it, it will cause the service slowly. Therefore, it will influence customer’ s experience in it.
The kiosk also need a clear menu structure for people to visit easily.No one wants to go through ten pages, just to get their favorite items. Interactive kiosk also need a well touch panel to assure the accuracy of order.
The key element
The key element, whether for digital signage or information kiosk, it is fixed solutions for improving customer’s experience. To achieve this point, you need to contact the supplier to provide “ Hardware, Software and Service.” In technical platform, all jobs work together to manager digital device, software and content .” according to Wallace reported.
Our goal is to make the customer happy, not to deploy a fancy device.
Nowadays Digital signage market is growing with a clear trajectory. By 2020years, Sales revenues are expected to increase to nearly $ 24 billion. Whether for indoor, outdoor or semi-outdoor settings, the digital display shows the value of “timely service and targeted information” by capturing the attention of nearby viewers. Now enterprises can make their digital signage experience more powerful by adding mobile services and the Internet of Things (IoT) elements to the experience.
Unlike static printing placards, the digital nature of these displays can be combined with impressive technologies .(Such as beacons, mobile devices, sensors, and cloud services).
All of these elements can rapidly improve the functionality and effectiveness of digital information.
In order to further make the customer experience with individuation, Retailers can install small battery-powered beacon transmitters to send faint Bluetooth signals (Bluetooth low power or BLE) to other Bluetooth-enabled devices, which are located about 30 meters away from the place or countertops. For example, if a shopper enters a particular beacon zone in the retail store and remains there for 60 seconds.The beacon can send relevant information to a nearby digital display, for example, let shoppers know where bag sales are near.
Shops can further enhance the mobility experience. People can actively send certain content, coupons, product reviews, and other content by allowing beacons to identify specific shoppers (after obtaining their permission); and even to understand their gamification/loyalty points of the smart phone. By accessing shoppers’ retail and online purchasing history, a personalized information can reflect the consumer’s latest taste in the digital display itself. For example, a particular brand may be recommended for people who have recently purchased a similar product.
The digital display can also analyze the lever sensor in a non-retail environment. For example, in a train terminal, a digital display is integrated with cloud services to track and report on weather conditions. If there is bad weather along the way, the sensor can identify where the passengers gather in the terminal. While the display can quickly send alerts and associated exit delays, platform changes, etc. Or the restaurant’s digital signage can be networked into its back-end security system; so that any type of alarm event automatically triggers the monitor’s takeover, to alert customers and provide instructions to them.
Best Practices for Enhancing Digital Messaging
Obviously, sensor and mobile integration provides an impressive opportunity for digital signage. In a growing industry, they generate more personalized and context-aware information. The more directly the display can express the needs of the customer, the more effective the digital content will be. However, the potential buyer should consider taking a careful route to implement, the specific steps are as follows：
1. Thoroughly research potential digital display providers and the integration capabilities of their products.
2. Determine if an outside expert is needed to create the complete, integrated solution.
3. Pilot the initial solution and any mobile/IoT/cloud enhancements on a limited basis. Be prepared to adjust as needed.
4. Formulate a realistic budget and rollout plan.
5. Research and understand customer/clientele preferences around proximity-based solutions to determine the level of personalization they’re comfortable with. If hyper-personalized messaging (on displays and/or smartphones) is viewed as too intrusive, then a somewhat less customized approach may be more appropriate.
6. Train the workforce so the solutions are quick and easy for employees to understand and implement.
7. Monitor and update on an ongoing basis.
Digital signage offers noticeable opportunities for today’s businesses by notifying, promoting, and directing. Integrating these digital systems with IoT and mobility elements can provide a more powerful messaging experience. Interested users can do their research, pilot carefully, and always keep fit to the comfort level of the customer.
Learn more about Shiningltd’s digital signage solutions and integration capabilities here.
Shoppers today have a higher sense of urgency to quickly locate their intended retail items or stores, make the purchase and move on. And for that,Implement interactive wayfinding kiosks to provide the simplest directions for every visitor or customer throughout the shopping mall.and it can do as:
Allow routes/directions to be customized and simplified for customers to quickly grasp. Able to edit floor maps for future structure modifications.
Create handicap preferred routes throughout any center requiring the touchscreen interface to be wheelchair friendly and accessible.
Advertising & Promotional Integration
Entice the thousands of people that walk by daily by creatively showcasing advertising campaigns through videos, animations and slideshows.
Never have to worry about outdated retail store promotions or advertising campaigns, always be able in real-time to dynamically change the content and provide a fresh look to any environment.
Integration with facility management systems, and customer relations systems to simplify and automate daily operations and updates to the digital solution.
Photo for Interactive Wayfinding Kiosks in RUNDA Shopping mall as Pingxiang,Jiangxi Province.China.
I recently acquired a cheap Astro Tab Android 5.1 tablet that I plan to use as a digital photo frame in my office. Now that I have the tablet, I’d like to:
- Find a good place to get a custom wood frame for the tablet (so it stands up on my desk and looks like the other framed photos in my office). Any good sources? The frame would need to be deeper than a regular picture frame, and it would need to have room for the USB cable to connect to power the tablet. Alternatively, does anyone have any good instructions for making a custom frame along these lines yourself?
- Find the best Android app or combination of Android apps to do the following: i. Automatically sync (download only, no upload) photos from: (a) one or more specified folders in Google Drive, and (b) one or more albums in Google Photos. (The photos would need to be downloaded to an SD card due to limited internal storage.) ii. Display the photos in random order (and automatically add new photos to the list and cycle through them when they are downloaded — so I can just remotely add photos to my specified Google Drive folder or Google Photos album and have them picked up and displayed) iii. Allow a custom speed for cycling through the photos (preferably a slow speed, like one new photo every few minutes) iv. Automatically turn on/off on a specified schedule (i.e., automatically run from 7:30am – 6:00pm Mon-Fri but turn off the rest of the time). My preference would be to show the slideshow while the tablet is locked. v. Display date/time and weather info on the side of the photo. The tablet is widescreen, so I would envision showing photos on the left side in the space taken up by a stanard photo aspect ratio and then using the extra space to show date/time and weather info.