Digital Signage in Repast casual Industry: giving people well customer experience and convenience

In the repast casual industry, many famous restaurants are starting to adopt the technologies of Kiosks and digital signage, with much faster pace. For example, McDonald’s has deployed “ Create your own taste” kiosk at many different locations, which allowed customers to make their own Hangburgers. Restaurants in casual industry are also beginning to let many suppliers to see the benefits of deploying indoor and outdoor technologies, such as Information Kiosks and Digital signage.

For example, the restaurant chain of Johnny Rockets, also deployed touchscreen kiosks,video walls and a digital board menu at its new business chain. Johnny Rockets, the company is using these technologies alongside simple outfits for employees to create a “Millennial-Friendly environment”.This story reveals a key element to deploy tools ,such as digital signage; these kiosk need to bring a good customers experience for people.“It is no longer just changing your static menu to a digital sign with moving pictures,”Jodi Wallace said in an interview, the chief marketing officer, Acrelec American formally known as HyperActive Technologies. ” It is about to have a strategic view of the entire customers’ interaction and how to integrate all the potential customer touch points( the drive thru, indoor environment, mobile ordering, customer loyalty,website and social media/marketing campaigns) to make a stellar customer experience.”


Indoor signage

Indoor digital signage menus are one of the important key in digital signage applications at casual environments. People can look at those back-lit menus to get s good idea of what they want to order. However, these development and deployment are “ only the tip of the digital iceberg,” according to Wallace.“ If you want to get someone’s attention and attract them to have interesting in your menu. The menu must be dynamic with attractive sight.Burgers have to sizzle, hot coffee has to be steamed, chocolate has to be melted over the donut,” Wallace said.

Casual Restaurant can also use Digital signage to promote certain items or update product information to give people more dynamic experience.
“ Restaurant can bring their menus to have life, placing the attention on where they want. They can promote a new menu item, and even schedule for a certain daypart,” Wallace said. “ Digital menus help restaurant to change items easily, prices calories-all of that from one location .”

Outdoor signage

In the front of outdoor, digital signage can help to provide more focused menu’s experience for casual drive-thrus. For Traditional monitor , restaurants had no choice to display the whole menu from breakfast to dinner. But digital signage can help people to solve this matter; Tegan Worral, marketing coordinator of VC Media & Design said in a blog.

“ Digital menu can be adjusted and scheduled according to the time of whole day. For example, Breakfast menu can be scheduled to display from 5am to 11am; was being replaced by the remainder of all-day, which has been promoted to one day,” Worral wrote. “ Meanwhile it can also provide greater flexibility for promotions; and help to improve the problem of visually in menu board , which can speed-up order-taking and enhance the accuracy of order.


Self-odered kiosks can offer easy access channel to visit menus, start-using individually order, reduce lines. But, if you want to work efficiently, need to set up some important elements during playing. If many people order food via digital kiosk, the restaurant need to have suitable number of employees to meet the requirements. If too many peoples order from it, it will cause the service slowly. Therefore, it will influence customer’ s experience in it.

The kiosk also need a clear menu structure for people to visit easily.No one wants to go through ten pages, just to get their favorite items. Interactive kiosk also need a well touch panel to assure the accuracy of order.

The key element

The key element, whether for digital signage or information kiosk, it is fixed solutions for improving customer’s experience. To achieve this point, you need to contact the supplier to provide “ Hardware, Software and Service.” In technical platform, all jobs work together to manager digital device, software and content .” according to Wallace reported.

Our goal is to make the customer happy, not to deploy a fancy device.

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