Five factors Driving the digital signage market trends

The digital signage market will exceed $ 14.9 billion by 2015, with a CAGR of 5.3% over the forecast period. Breakthroughs in display panel manufacturing methods have resulted in significant cost reductions and are expected to have a positive impact on digital signage market trends.

Industry overview

Nowadays, software traders are increasingly focused on entry-level projects. Flip chip technology has achieved a major technical improvement, for example, good heat dissipation, reduced LED failure and a large number of available light angles, is expected to minimize the cost of the digital signage industry.

However, the lack of standards does not guarantee interoperability between these two devices is one of the major threats to growth in the industry. In addition, the production of innovative solutions with the help of commercial media players and displays is also a key challenge for industry expansion due to interface compatibility.

The growth of monitors embedded in 4K technology has increased significantly to meet the sharp display requirements of large screens produced by manufacturers. The content management system also forms a major part of the digital signage system and allows the user to control and play the content on its screen. Content creators are those advertising or marketing companies that influence the target audience by developing content such as images, text, video, and graphics.

The content developed and delivered via digital signage technology is quick and inexpensive compared to print media. In addition, many public sector companies are turning to digital signage technology as it helps companies operate and use tax effectively.

Digital signage systems can prove beneficial to public sector companies by facilitating internal communications, helping people meet their daily needs, quickly sharing emergency notifications, reaching global audiences, and ensuring that each user and client receives timely messages, thereby facilitating their business.

Outdoor digital signage offers many benefits to companies that want to reach the target audience and improve the user experience. Compared with the traditional static signs, it is more interactive and accessible, to provide users with a more attractive experience. Such installed components may include a network camera and a VOIP phone for calling lists of enterprises and printers.

Digital signage is also used in educational institutions ,such as schools to minimize clutter and confusion, to alert staff and students about emergencies, to share information and to increase interaction. Today, there is seamless communication between mobile devices and commercial digital signage, as emerging technologies bridge the gap between them and attract users.

Application trends

The industry is divided into retail applications and health care applications. Retail applications in 2015 accounted for more than 39.9% of industry share, is expected to lead the industry in the future.

The healthcare sector showed positive regulatory conditions for industry growth and is expected to achieve a compound annual growth rate of 7% over the forecast period. Rigorous rules for pharmaceutical marketing have led to the elimination of old and routine business practices, such as the distribution of notepads and branded pens to doctors. This has facilitated the use of 3D digital signage technology as an alternative to marketing tools.

In addition, the technology also eliminates their anxiety through recreational activities to help minimize perceived patient waiting time. In addition, 3D technology can help generate revenue through appropriate ad sales and promotions.

Display technology trends

Liquid crystal display technology or liquid crystal displays will account for more than 54% of the total in 2015, but are expected to expand at an appropriate rate during the forecast period. For example, larger screens is larger than 50 inches are expected to witness more acceptance during the forecast time frame. Smaller displays are expected to lose their share of the industry due to falling prices for liquid crystal displays and the growing size of the digital signage market.

LED display or LED in the next few years is expected to compound annual growth rate of more than 6%.

Regional trends

The US digital signage market is valued at $ 4.3 billion by 2015. The growing trend and growth in demand for digital signage for various applications is expected to have a positive impact on industry growth.

Enhancing the user experience and good application overview is a key factor driving the industry in the Asia Pacific region. The growth in demand for digital signage in the transport sector is expected to reach a compound annual growth rate of about 7% in the region’s forecast period.

Competitive trends

Major industry players include Cisco Systems, Samsung Electronics, LG Electronics, Scala, Adflow Networks, KeyWest Technologies, Microsoft Corporation, Panasonic Corporation, Intel Corporation, Winmate Communications Corporation and Guangzhou Shuangli International Co.Ltd.

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