Outdoor Dual-Sided Kiosks: Essential Setup and Care Guide
Newad is advancing a bold step in reshaping Canada’s indoor digital advertising landscape. The Montreal-based company announced the addition of 1,500 new indoor digital advertising screens, a move that significantly boosts its presence in the out-of-home (OOH) sector. With an ambitious goal of 4,000 digital screens by the end of 2016, Newad is positioning itself as one of the largest indoor display ad networks in the country.
The expansion follows Newad’s acquisition of Zoom Media’s major networks in Canada, strengthening its portfolio and market reach. This large-scale integration transforms how advertisers engage with audiences in everyday indoor settings—like cafes, gyms, universities, and entertainment venues—through modern indoor digital advertising screens that deliver targeted campaigns with precision and consistency.
Michael Reha, President and CEO of Newad, notes that traditional television is losing relevance among young adults. “Viewers are drifting away from conventional TV and turning to environments where messages can’t be ignored. This is what makes indoor digital screens so powerful—they are part of the consumer environment itself.”
Unlike online ads that can be blocked, indoor digital networks reach people in closed, distraction-free spaces. Ads displayed on these screens cannot be skipped or muted, ensuring higher engagement and measurable exposure. For advertisers facing an increasingly fragmented audience, indoor digital advertising screens deliver uninterrupted storytelling opportunities, combining visibility with context.
Newad emphasizes that its mission isn’t about selling devices—it’s about creating value for brands. “Our digital signage boards are more than just hardware; they are strategic tools that inspire advertiser creativity,” says Brian Wyatt, Executive Vice President, Client Relations & Business Development. “We don’t install flashy gadgets or gimmicks that steal attention from the brand message.”
By integrating beacon-enabled technology and augmented reality signage applications, such as Blippar, Newad’s system already supports interaction between smartphones and indoor digital screens. These connections allow brands to build personalized connections with consumers and enable interactive campaigns within high-traffic environments.
Wyatt adds that the next generation of indoor digital advertising screens will use user data to deliver hyper-personalized ads based on individual profiles. This development not only enhances advertising efficiency but also strengthens brand engagement across multiple consumer touchpoints.
Newad’s $3.5 million investment in expanding its indoor advertising network showcases growing confidence in digital OOH solutions. The company aims to provide advertisers with an integrated ecosystem—combining digital reach, mobility, and intelligent analytics—to help brands communicate more effectively in everyday environments.
As Newad continues to grow its indoor digital advertising screens, it sets a new benchmark for modern advertising: immersive, data-driven, and truly unavoidable.
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