Nowadays Digital signage market is growing with a clear trajectory. By 2020years, Sales revenues are expected to increase to nearly $ 24 billion. Whether for indoor, outdoor or semi-outdoor settings, the digital display shows the value of “timely service and targeted information” by capturing the attention of nearby viewers. Now enterprises can make their digital signage experience more powerful by adding mobile services and the Internet of Things (IoT) elements to the experience.
Unlike static printing placards, the digital nature of these displays can be combined with impressive technologies .(Such as beacons, mobile devices, sensors, and cloud services).
All of these elements can rapidly improve the functionality and effectiveness of digital information.
In order to further make the customer experience with individuation, Retailers can install small battery-powered beacon transmitters to send faint Bluetooth signals (Bluetooth low power or BLE) to other Bluetooth-enabled devices, which are located about 30 meters away from the place or countertops. For example, if a shopper enters a particular beacon zone in the retail store and remains there for 60 seconds.The beacon can send relevant information to a nearby digital display, for example, let shoppers know where bag sales are near.
Shops can further enhance the mobility experience. People can actively send certain content, coupons, product reviews, and other content by allowing beacons to identify specific shoppers (after obtaining their permission); and even to understand their gamification/loyalty points of the smart phone. By accessing shoppers’ retail and online purchasing history, a personalized information can reflect the consumer’s latest taste in the digital display itself. For example, a particular brand may be recommended for people who have recently purchased a similar product.
The digital display can also analyze the lever sensor in a non-retail environment. For example, in a train terminal, a digital display is integrated with cloud services to track and report on weather conditions. If there is bad weather along the way, the sensor can identify where the passengers gather in the terminal. While the display can quickly send alerts and associated exit delays, platform changes, etc. Or the restaurant’s digital signage can be networked into its back-end security system; so that any type of alarm event automatically triggers the monitor’s takeover, to alert customers and provide instructions to them.
Best Practices for Enhancing Digital Messaging
Obviously, sensor and mobile integration provides an impressive opportunity for digital signage. In a growing industry, they generate more personalized and context-aware information. The more directly the display can express the needs of the customer, the more effective the digital content will be. However, the potential buyer should consider taking a careful route to implement, the specific steps are as follows：
1. Thoroughly research potential digital display providers and the integration capabilities of their products.
2. Determine if an outside expert is needed to create the complete, integrated solution.
3. Pilot the initial solution and any mobile/IoT/cloud enhancements on a limited basis. Be prepared to adjust as needed.
4. Formulate a realistic budget and rollout plan.
5. Research and understand customer/clientele preferences around proximity-based solutions to determine the level of personalization they’re comfortable with. If hyper-personalized messaging (on displays and/or smartphones) is viewed as too intrusive, then a somewhat less customized approach may be more appropriate.
6. Train the workforce so the solutions are quick and easy for employees to understand and implement.
7. Monitor and update on an ongoing basis.
Digital signage offers noticeable opportunities for today’s businesses by notifying, promoting, and directing. Integrating these digital systems with IoT and mobility elements can provide a more powerful messaging experience. Interested users can do their research, pilot carefully, and always keep fit to the comfort level of the customer.
Learn more about Shiningltd’s digital signage solutions and integration capabilities here.