Digital Disruption: Raising Expectations of the Automotive Industry

Digital Disruption: Raising Expectations of the Automotive Industry

The automotive industry is experiencing a period of digital disruption. Owning modern and skilled target audience, creating high-energy, interactive and visual experiences is no longer the choice for automotive dealer’s showroom – it is necessary. Static signs and posters are no longer attracting audience. Digital signage is appealing and interactive which can be updated anytime, anywhere.

Digital disruption makes companies provide a new level of customer experience. According to the research indicated that, 88% of customers prefer to do business with a company that offers a superior customer experience rather than a company that only has the latest and most innovative products. With the ability to create stunning elements in the showroom, digital signage make a big improvement in the automotive industry’s customer experience, conducing to stronger engagement, increasing loyalty and improving conversion rates.

The potential for digital technology to improve the customer experience in the automotive industry is limitless. The following lists only covers a small number of the many opportunities available:

Outdoor LED

LED, whether installed on an LED trailer or LED display on the dealer’s facility, provides high-impact, flexible advertising options to attract passing traffic. Digital signage enables marketing teams to convey messages to consumers effectively and efficiently, and update content immediately.

Digital Screen

The digital screen can be placed throughout the waiting room and showroom strategically. Using a digital display to allow customers to entertain in the waiting room helps reduce perceived waiting times, meantime, creating a defensive marketing strategy for dealers by providing specific channels. The contents of the screen can include current product and service promotions; latest model releases and features; up-to-date financing options; and general information such as time, weather, news, and social media feeds. When the salesperson greets the customers, the customers would have already had access to a lot of marketing messages. The screen provides exciting full-color images or video capture of customers’ interest, creating customers’ curiosity and desire to know more. Video walls can be designed in a variety of formats, allowing large screens or custom designs and content to have the greatest impact and provide an in-store experience that beyond the customer’s expectations. With the independent function of the screen and the ability to display different contents or combine numerous screens to show a large vibrant video, the marketing team is offered endless opportunities.

Interactive Screen

According to the Automotive Digital Report (2015), more than half of the respondents are interested in interactive touch displays, which provides the available information in the showroom . It is proved that today’s customers value the efficiency and speed of using self-service tools to find answers. The interactive screen not only provides additional details about the car, but also the dealers can take advantage of the interactive car configurator to enhance the customer experience. Using the interactive screen, customers can chose the models, accessories and colors, and see what their dream car looks on the screen immediately. As technology continues to evolve, customers would also have the option to rotate their cars and view their selection from all angles, including close-ups of different parts of the inside. Strategically positioning the interactive screen in the dealers will further help reduce perceived waiting times and provide a sense of empowerment to customers by enabling them to manage access to new information which is relevant.

Digital disruption is the key to the success of the automotive industry. As stated in the report, “Dealers who are Innovative, proactive in pursuing digital strategies to attract relevant customers and proficient in conveying the correct information through the appropriate digital channels at the right time, will become automotive disrupters that can sustain growth in the global automotive market into the future . “

Digital Signage: Creating Better Restaurant Experiences

Digital Signage: Creating Better Restaurant Experiences

A common phrase in retail and other businesses is “the customer is always right” or “the customer is god”. These representations point out one of the most important truths: if you give the customer’s experience a flaw, they will not give you a second chance. Restaurants must keep this fact in mind as they compete with the same customer base. One way that the restaurant can move forward is to create an interactive customer experience through technology such as digital signage.

Digital signage make a improvement of the customer experience on both sides of the counter. For example, digital signage can make the menu full of living by adding animated content, such as sizzling hamburgers and steam coffee. Customers can also get information about calories more easily on a backlit digital menu rather than on a dim non-digital board.

A prominent digital order-ready display integrates with the kitchen management system to illuminate the customer’s name or order number when the customer’s order arrives at the counter, eliminating the need for counter staff repeatedly calling out names in a noisy lunch or dinner crowd. By using a digital ordering board, counter service staff can focus on serving customers to move the queues faster and increase the number of people they can serve.

Restaurants can automatically update the digital menu of the day, specials or new items. They can also highlight the bestsellers. This strategy can help create better customer experiences because customers do not have to look at the breakfast items to find their favorite sandwich at lunch.

Restaurants can also use an interactive digital display as the surface for customer’s table. Customers can use the display to order food, play games or read news and other contents.

However, just simply throw a digital signage menu without considering the process is not enough. For example, if you have a display that plays the entire menu, but switching too quickly between images, that will make your customers feel disappointed. Because all too quickly to even start to read the related menu to see if there was something they liked, why would they waste their time to sit down and find out there was nothing they wanted on the menu?

We recommend that digital signage media players need to find the right balance so that the display will not switch too quickly or too slowly, between images, but just right at the way.

Another key is to make sure your digital signage matches your other channels well, for both physical and digital. If your menu says one thing online, but your digital signage is saying another, that will make the customer feel confused and annoyed. Restaurants need to ensure that all their digital deployments fit into their full range of channels.

Digital signage is only one part of creating better interactive customer experiences. If the machine only with one working part, it is a non-functional machine. Restaurants can not expect digital signage to solve all of their problems, but they can use them as a key element in their customer experience strategy.

Digital Signage: How To Help Your Retails Business In This Holiday Season

Digital Signage: How To Help Your Retails Business In This Holiday Season

This is the best time of the year. But is it? If you ask retail employees and employees, they may disagree. Consumers’ holiday shopping rush are confusing and stressful to employees and retailers, especially if they are understaffed or unprepared for the holiday season.

If employees at your retail store feel stressful to deal with a large number of customers, phone calls, e-mail inquiries, website orders – whatever you can say, actually, there is a better way–digital signage.

Read on to learn how digital signage can help you increase productivity, efficiency, and your own employees during the holiday rush.
1. Provide your customers with the tools they are looking for. By installing a digital display throughout the store, you can provide customers with the products they need, find coupons and offers, and even make purchases online. This can reduce stress on employees if the product in your store is not sufficient for the demand.

2. Provide your customers with an on-demand shopping experience. By installing a digital display in front or scattered throughout the store, you can not only provide customers with the tools they need, but also provide them with a unique, interactive and personalized shopping experience they are looking for – a complete win-win situation.

3. Customers can shop on their own. Customers who crowded into your store during the holiday season ask your employees for questions and help. However, when your employees are busy in helping other customers and answering the phone, customers often feel angry and frustrated, it seems that the lack of customer service. By providing a digital display, customers can help themselves to looking up online when they can not find a product in the store or look up other store information, which not only helps improve the customer’s shopping experience, but also leads to better sales processes, increase in sales, and make customers more satisfied in the long term.

It has proven that digital signage not only a valuable marketing tool, but also a vial resource for customers in retail store. Digital displays and digital signage not only help your employees find the information they are looking for in half the time they need to talk to other employees, but they can also give your employees a break.

Certainly, employees should be prepared well before the holidays. However, if your employees are often overworked and stressed, morale and productivity will be decreased, eventually leading to customer angry.

By installing digital displays, digital signage and technology in your store, you not only look sharp and professional, but also tell your customers that you have what they are looking for during this holiday season – whether in a store or online – attach importance to their business. A smooth shopping experience will definitely give them the first time to consider your store next year.