The 2nd annual Digital Marketing & Advertising Showcase and Shopper Marketing Expo was held on MAR 4th & 5th at the mid valley exhibition centre, Kuala Lumpur.
Organized by JFPS Group, these 2 days trade exhibitions and conferences have managed to gather approximately 2000 industry leaders and professionals under one roof.
This events are organized to provide a platform for organizations and retailers to strategically learn new trends and acquire latest marketing, advertising and retail solutions in elevating one’s brand presence and better benchmark against fierce competition.
Speakers representing LivingSocial, JWT, Kellog, Lenovo, Dell, AXA Indonesia, Micorosoft, Fuji Xerox, Adove among others shared their marketing and advertising insights and perspectives via thought-provoking subjects beyond conventional marketing, in-store experiences, new-fashioned shopper marketing, cross channel digital marketing and advertising, mobile marketing, data and analytics, and the power of social media.
This year the exhibition heads into the most discussed subjects in the professions. Over these two days comprehensive industry and professional dialogues, they aim to generate practical information and drive collective intelligence to be shared with the large public and government sectors, and it gives everyone better insights and perspectives on how the internet tremendously changes day-to-day decision makings as end-users, consumers and how it triggers buying behavior” said Jocelyn Ng, Managing Director of JFPS Group.
Apart from that, the events provided a platform for solution providers to showcase their products and services, and will somewhat turn to be the key trends namely type digital advertising, blog advertising, mobile AD network, mobile solutions, videowall, digital signage hardware and software, multi-touch kiosk, stock photos, in-store promotions and brand activation to the attending professionals.