Important factors to consider when using digital signage menus in Quick service restaurants

Important factors to consider when using digital signage menus in Quick service restaurants

Studies abroad have shown that the use of digital signage menus in the Quick service restaurants can significantly increase sales and reduce the operating costs of the entire store.
The right choices need to be made before selecting the digital signage LCD screen and related technologies so that it can help to achieve success in ensuring the growth of sales order size and transaction speed. When planning to add digital signage menus in the Quick service restaurants, decision makers need to consider some important factors:

Remote management function

The key to the management of the digital signage menu is to ensure that the display and media playback hardware and control software have a stable connection, allowing the operator to know when the screen and player have experienced a problem. A good software platform has a remote management reporting program that tells the operator when the connection has failed, such as when the player is disabled or the LCD screen is turned off…
The software platform should have functions such as automatic management, automatic restart, and the ability to force the screen off when the system is shut down. They also allow technical support to remotely log in to each set of players and displays and quickly resolve current downtime issues without the need for expensive and time-consuming on-site services.
These features are particularly important for managing digital signage menus and LCD displays in medium- and large-scale fast-food service operations because digital signage menus are generally oriented in the direction of customers, with local managers and their staff having little or no control over the screen. Display problems. And the busy counter staff may not even notice that the screen is not working properly or the menu rotation is performed as expected.
In the Quick service restaurants, when the digital signage menu is not displayed, the customer’s order is not arranged. So these screens are very critical and it is necessary to ensure 99.99% normal operation.

Environmental conditions

Every restaurant owner knows the day-to-day operations of the restaurant, including a lot of dust and dirt inside and outside the store. This is particularly true for the use of food materials that are easily airborne, such as frying and flour. No matter how good or clean the work is done, these dust and dirt will affect the digital signage LCD screen and media player.
So when using passive heat dissipation smart digital signage displays will greatly reduce the impact of these dust and dirt.
Of course, even so, operators should consider cleaning and repairing display devices just as they are in other key stores.


The sunny dining area is appealing to guests, but the natural light through floor-to-ceiling windows can affect the visibility of digital signage menus and promotional LCD screens.
When the screen of the digital signage menu is placed high enough and tilted downwards, it may not be affected by glare, or the LCD monitor can avoid sunlight in the store. Potential screen visibility issues can be offset by architectural design adjustments or by using a high-brightness display that can be cut off by the lighting of the store itself even in direct sunlight.
Sunlight is a particularly challenging issue for outdoor displays, where it is necessary to consider anti-jamming, high-brightness digital signage menus as display screens for pre-sale promotions.

Screen size and line of sight

Decision makers should determine how many items must be displayed on the screen of the digital signage menu, as well as information related to the business. Commodity names and prices, etc., compressing a large amount of information into a limited space often requires reducing the font size, which can directly affect the visibility of the menu. There are two solutions here. First of all, use a larger screen or add more screens so that customers can get a broader visual space. Second, full-day restaurant menu items may vary according to different time periods, and more display content may be obtained through different menu displays.