Digital signage is becoming a reputable marketing resource, as advances in technology continues to improve capabilities. Although in the past, companies was hesitated to incorporate signs into their marketing strategies, forward-looking companies are seizing the opportunity to attract attention, balance upsells and influence buying decisions. Let’s take a look at the digital world’s statistics to see what drives digital signage.
1.Over a quarter of organizations deem “multichannel campaign management” to be one of their top priorities.
Digital signage is part of a multichannel marketing strategy that acts as a canvas for unlimited marketing content, campaigns and promotions. It provides a seamless online experience across multiple channels by providing a complete online catalog across the store, across virtual and physical gaps.
2.Sixty-three percent of people report that digital signage catches their attention.
This percentage is significantly higher than TV, Internet and billboard advertising. Retailers choose digital signage because of their low cost and flexibility, but high impact is a key advantage.
3.Eighty-four percent of U.K. retailers believe digital signage creates significant brand awareness.
Digital signage is essentially a “mirror” of the store, familiarizing the target audience with the brand and ultimately making the company easier to identify. As dynamic signage reinforces brand information through an immersive experience, retailers are eager to use signage to optimize communication with their customers.
4. Digital video in general reaches 70 percent of the public.
Clearly, digital signage provides relevant content and drives customer engagement, but its coverage is comparable to other channels. That compares with less than 45% of Facebook and online video platforms. And retailers are using video signage to showcase their marketing messages to a wider audience.
5. If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
With 4K ultra-high-definition used, significantly improved the visual effect on the video wall. More and more retailers are turning to monitors, making it as a low-cost way to inform and entertain customers. By attracting users to their environment, the realistic simulation and impact of the video wall increases their effectiveness.
The successful application of each industry provides the retailer with insight into how and where to use this format.
6. Digital signage reduces perceived waiting times at checkout by as much as 35 percent.
Digital signage solves the problem of unpredictable waiting times and long queues in stores. Simply by connecting to an internal queue management system, it provides customers with a more efficient and professional approach to handling, optimizing the wait experience.
7.Nearly 30 percent of customers find digital menus influential for purchase of product.
The vibrant and compelling digital menu display has gone a long way from traditional, unresponsive, static food boards to digital signage. Restaurants, mainly in the fast food industry, are now able to automatically display the right order at the right time and in the right place at the right price.
8.Half of the top 100 retailers in the U.S. are testing beacons this year.
Beacon technology is using its own performance to promote digital signage, personalized messages will be pushed to the customer’s smart phone. This fine-grained location-based service is used in conjunction with current smartphone applications to bring promotions, offers, or basic marketing information directly to new or returning customers.
9. More than 60 percent of buying decisions are made at the point of sale.
Digital signage offers customers the opportunity to compare products. Shops can embrace rather than fear the “showroom” of growing retail trends, by increasing their chances of keeping buyers in place, creating experience and emotions for their purchases.
10. Digital signage adds an upswing in overall sales volume by 31.8 percent.
Forced to stand in long lines, search for products, verify prices and check the availability of goods is to frustrate customers. Therefore, in order to make the shopping experience more effective and satisfying, the company should have a huge sales potential to capture lost opportunities. Digital signage creates an immersive in-store experience by rapidly adapting and deploying content in real time, maximizing cross-sell, upsell and impulse buying.