10 Factors: Speeding up the Adoption of digital Signage

10 Factors: Speeding up the Adoption of digital Signage

Digital signage is becoming a reputable marketing resource, as advances in technology continues to improve capabilities. Although in the past, companies was hesitated to incorporate signs into their marketing strategies, forward-looking companies are seizing the opportunity to attract attention, balance upsells and influence buying decisions. Let’s take a look at the digital world’s statistics to see what drives digital signage.

1.Over a quarter of organizations deem “multichannel campaign management” to be one of their top priorities.
Digital signage is part of a multichannel marketing strategy that acts as a canvas for unlimited marketing content, campaigns and promotions. It provides a seamless online experience across multiple channels by providing a complete online catalog across the store, across virtual and physical gaps.

2.Sixty-three percent of people report that digital signage catches their attention. 
This percentage is significantly higher than TV, Internet and billboard advertising. Retailers choose digital signage because of their low cost and flexibility, but high impact is a key advantage.

3.Eighty-four percent of U.K. retailers believe digital signage creates significant brand awareness.
Digital signage is essentially a “mirror” of the store, familiarizing the target audience with the brand and ultimately making the company easier to identify. As dynamic signage reinforces brand information through an immersive experience, retailers are eager to use signage to optimize communication with their customers.

4. Digital video in general reaches 70 percent of the public.
Clearly, digital signage provides relevant content and drives customer engagement, but its coverage is comparable to other channels. That compares with less than 45% of Facebook and online video platforms. And retailers are using video signage to showcase their marketing messages to a wider audience.

5. If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
With 4K ultra-high-definition used, significantly improved the visual effect on the video wall. More and more retailers are turning to monitors, making it as a low-cost way to inform and entertain customers. By attracting users to their environment, the realistic simulation and impact of the video wall increases their effectiveness.

The successful application of each industry provides the retailer with insight into how and where to use this format.

6. Digital signage reduces perceived waiting times at checkout by as much as 35 percent.
Digital signage solves the problem of unpredictable waiting times and long queues in stores. Simply by connecting to an internal queue management system, it provides customers with a more efficient and professional approach to handling, optimizing the wait experience.

7.Nearly 30 percent of customers find digital menus influential for purchase of product.
The vibrant and compelling digital menu display has gone a long way from traditional, unresponsive, static food boards to digital signage. Restaurants, mainly in the fast food industry, are now able to automatically display the right order at the right time and in the right place at the right price.

8.Half of the top 100 retailers in the U.S. are testing beacons this year.
Beacon technology is using its own performance to promote digital signage, personalized messages will be pushed to the customer’s smart phone. This fine-grained location-based service is used in conjunction with current smartphone applications to bring promotions, offers, or basic marketing information directly to new or returning customers.

9. More than 60 percent of buying decisions are made at the point of sale.
Digital signage offers customers the opportunity to compare products. Shops can embrace rather than fear the “showroom” of growing retail trends, by increasing their chances of keeping buyers in place, creating experience and emotions for their purchases.

10. Digital signage adds an upswing in overall sales volume by 31.8 percent.
Forced to stand in long lines, search for products, verify prices and check the availability of goods is to frustrate customers. Therefore, in order to make the shopping experience more effective and satisfying, the company should have a huge sales potential to capture lost opportunities. Digital signage creates an immersive in-store experience by rapidly adapting and deploying content in real time, maximizing cross-sell, upsell and impulse buying.

Video Wall – Play an important role in the future

Video Wall – Play an important role in the future

The lobby of the hotelis the idea place for people to gather and wait as it’s a high traffic areas-compelling and emotionally setting digital signage. The lobby also is a place to showcase and establish the hotel brand.

In the lobby of the hotel, the digital display can help inform and entertain guests and can increase the atmosphere and property. However, a single monitor, is now commonplace, may no longer have a significant impact. Large single displays are an expected part of a hotel room, but they can easily get lost in large hotel lobbies and may not be able to attract guests away from his smartphone.

The answer for the hotel industry is the video wall – a visually appealing solution that captures the attention of large and small public spaces and can serve as an important starting point for long-term digital engagement with customers

The video wall can be a unique piece of art that will certainly grab the attention of the guests. Whether it is used to promote the hotel brand, set the tone of space, and promote local attractions or income-generating advertising, which is a valuable investment from the beginning will bring the return of perceived brand value.

This article will explore some specific hotel use cases, as well as important things to consider when looking at the video wall.

The design and uniqueness are the key factors in the hotel, and additional efforts are made to ensure that guests get a good first impression. Because customers want the video wall is unique and distinctive. Video wall solutions that allow customers the flexibility to deploy either traditional, grid or art, mosaic-style video walls, angled displays as an innovative, unconventional layout – the ideal hotel is unusual.

Another great role of the video wall  is to inform the guests the events of the hotel or nearby , but also to promote the local tourism and advertising industry. They can also help guests to connect with social media , or invite them to share their experiences or display feeds directly on the video wall. In addition, the video wall can be used as a sales tool to increase sales of the hotel’s best rooms or sell tickets to local attractions

Factors need to consider when install a video wall

The video wall is to complement the space, while visually attracting the attention of the audience. Careful planning is very important

First, consider the characteristics of the area. Space and surrounding areas will determine the size of the video wall. If you do anything except basic, you have to invest in a video wall controller. Now have the cost-effective options for video wall controllers , using PC and network architectures to reduce overall costs

The second thing need to consider is the type of video wall that best fits the space. The options include some prominent, such as artistic, mosaic-style video walls, or more classic, traditional grid video walls (with a typical depth-width ratio), including streamlined, third-party content plays an important role

Unless it is part of a new building or major renovation, otherwise you need to consider how to get the power and data to connect to the monitor. Most of what you need to drive your video wall (for example, a video wall controller) can be located in the server room. But you need to power and data connections for the display. In addition to the actual monitor, the video wall needs to be mounted to the wall and cable to which they are secured.

The lobby may the most important hotel room, a video wall, not only set a great first impression tone, it also keeps informing guests information, while providing a visual experience to complement the hotel brand. The Video Wall is conducive to unifying the hotel’s digital experience and creating a valuable brand and advertising center in the hotel’s highest traffic areas.

Giant, Two-Sided, Pivoting Video Wall Lights Up in Scotland

I like the multi-purpose thinking behind this huge 32-screen video wall at the University of West Scotland in Paisley, near Glasgow.

The UK-based systems integrator Saville was charged with bringing video wall and interactive technology solutions to a new,  extended reception area in a campus building. The area is set up for everything from hanging out and relaxing to learning to events and exhibitions.


Working closely with the University team, reports Saville in a case study, the concept of a 32-screen pivoting wall with rear collaboration features, plus zoned audio and presentation abilities, was born. Comprising NEC 46” UHD ultra-narrow bezel screens arranged in a 8 x 4 combination creates a dramatic visual canvas with a native resolution of 15K. Quick release videowall mounts from Peerless-AV featuring eight point micro-adjustment creates a precise, seamless screen alignment for the stunning visuals.

A PIPview BlackBIRD controller from Future Software provides 16 channels of UHD content including stereo sound which can be switched to the foyer sound system. Sources include eight 4K Onelan digital signage players, Exterity IPTV plus a Christie Brio wireless presentations system. With the main equipment racks being located over fifty metres away signal distribution is provided by two Wyrestorm HDBaseT extenders. Content is easily controlled using preset templates selected via an AMX control touch panel located at the reception desk.


The reverse of the foyer display which can be rotated between the main entrance door and the refectory features dual 65” CleverTouch interactive screens and a versatile Smartkapp IQ interactive whiteboard display that connects to mobile devices via QR code or NFC. These facilities create a unique collaboration area for students from which to run ad hoc discussion sessions.

So … in lay terms, on one side it’s a big video wall that greets and informs, and the other side is set up for intimate learning, and the big, wide beast is set up to pivot. There would be a lot of metal work in there to hold all the displays and snug the seams on the video wall ones tight. But the advent of LED backlighting means these displays are far lighter than older LCDs and certainly plasmas, and light enough to gently pivot.